In this episode of EdTech & Pancakes, host Razmik Sargsyan speaks with Lauri Elevant, Chief Technical Officer and Co-founder of DreamApply.
As DreamApply marks its 15th anniversary, they discuss the platformâs evolution and how it currently supports educational institutions with different needs: increasing qualified applicants, managing high-volume admissions and dealing with other marketing and student recruitment pain points.Drawing on DreamApply's experience with 300+ educational institutions in over 40 countries, Lauri shares practical principles and advice on the technology of admissions that the higher ed community can apply in 2026.
The CTO also explains DreamApplyâs careful approach to AI and how it manifests in DreamApply's new feature, the AI Highlighter.
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00:00 Lauri Elevant and 15 years of building admissions tech
01:03 The origin and evolution of DreamApply
03:30 DreamApply's applicant-focused approach
05:43 Sense of mission in the DreamApply team
06:49 "We can't fail them": deadlines and last-day submissions
09:04 Equality and access to education as motivation for team DreamApply
10:17 DreamApply's software and what problems it solves in 2026
10:51 2 kinds of educational institutions and their priorities
11:47 What all universities and DreamApply clients have in common
13:24 DreamApply's priority with new clients: help save time first, then streamline more
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16:41 3 layers to increasing qualified applicants
17:01 Layer 1: reduce the chance of losing high-value applicants
17:43 Layer 2: address the attention span of applicants
18:35 Remove friction for applicants and smoothen their ride
19:37 Layer 3: marketing tools and meaningful analytics
20:37 Cost and source per successful candidate, not clicks or vanity metrics
21:38 Integrating DreamApply with offline campaigns
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22:38 Saving time in high-volume and high-pressure contexts
23:17 Staying fair to applicants while automating workflows
24:14 The logic of objective ranking and scoring algorithms
25:44 The video interview solution
26:25 Keeping admissions teams in power and solving the quota problem
28:16 Hybrid approach: bulk vs. live admissions
29:17 Post-evaluation communication with different applicants
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30:48 Personalized solutions for different educational institutions
32:57 How DreamApply features are made with and for universities
35:38 Navigating the technological limitations of old systems
38:17 The role of setup managers in ensuring adoption success
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40:32 What's most misunderstood about admissions by the higher ed community ?
41:40 Lauri's concerns about premature use of AI in admissions: signal vs. noise
43:42 The risk of fraud and impertinence of motivation letters
46:22 Positive possibilities of AI in admissions with proper guardrails
48:00 DreamApply's new tool: the AI Highlighter
48:30 How the name "highlighter" carries DreamApply's AI philosophy
50:17 Putting "handcuffs" on AI for objectiveness and legal reasons
50:56 Multiple ways to increase accuracy
57:51 How to use AI as a force multiplier for smart teams
1:01:13 What the AI Highlighter makes it possible for DreamApply users?
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1:07:38 What is Lauri most excited about in terms of DreamApply's journey in 2026
1:12:55 CTO's advice: choose stability over revolution
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ð https://www.dreamapply.com/?utm_source=Spotify&utm_medium=podcast&utm_campaign=podcast
#EdTech #Admissions #HigherEducation #StudentRecruitment #AI #DreamApply #AdmissionsManagement