EdTech and Pancakes' guest is Akos Kiraly, Head of Sales Strategy at SRH Higher Education - one of the leading providers of private higher education in Germany and Netherlands serving over 20,000 students in 11 campuses and through a full distance learning university.
00:00 A glimpse of the episode and intro
1:44 Akos Kiraly’s background
4:16 What makes Germany a popular study destination and how SRH capitalizes on this
8:02 How does a working day of a higher ed sales strategist look like?
10:15 How can university sales and marketing teams maximize their combined productivity?
15:19 Uniqueness of higher ed marketing in 2024
18:10 Top mistakes to avoid in the university admissions process
20:50 What’s most misunderstood about working in higher ed sales
23:12 Top 3 tasks admissions teams should automate and how SRH used DreamApply to streamline application management
25:44 How using DreamApply changed Akos’s work
27:26 What new tech innovation Akos would appreciate as a head of sales strategy
28:44 How AI has influenced higher ed marketing and sales
29:52 Important trends for the next 5 years higher ed marketers should stay aware of
31:42 Word association game: sales, education, persuasion, service, success, teamwork
32:34 Akos’s recommendations on how higher ed marketers and admissions teams can continue learning
𝐀𝐛𝐨𝐮𝐭 𝐄𝐝𝐓𝐞𝐜𝐡 𝐚𝐧𝐝 𝐏𝐚𝐧𝐜𝐚𝐤𝐞𝐬
EdTech and Pancakes, brought to you by DreamApply, is a podcast about paradigm shifts in education. Together with leading experts from around the world, we explore the ever-evolving landscape of EdTech. Whether you’re facing challenges in student enrollment or marketing, looking to get more done with less effort or just passionate about education, you’re in the right place.
𝐀𝐛𝐨𝐮𝐭 𝐃𝐫𝐞𝐚𝐦𝐀𝐩𝐩𝐥𝐲
Founded in 2011 in Estonia, DreamApply is an innovation-driven EdTech organization improving access to education around the globe. DreamApply's application management software helps more than 300 educational institutions across 40 countries to improve admissions, marketing, scholarship management and other internal processes.
DreamApply’s easy-to-use and customizable software increases student enrollment by 30% and reduces application processing time by 40%. With features designed with and for educational institutions, and integrations with commonly used systems, DreamApply empowers teams to get more done with less effort.
Continue exploring by requesting your free, personalized demo at https://www.dreamapply.com/.
More about DreamApply: https://www.dreamapply.com/about-us
Case studies: https://www.dreamapply.com/case-studies
Blog: https://www.dreamapply.com/blog
EdTech and Pancakes on Spotify: https://open.spotify.com/show/5zOiMqS1cmvZ2XKFtRTGCw?si=b63dd0f1f2a343ec
Follow DreamApply on LinkedIn: https://www.linkedin.com/company/dreamapply/
SRH website: https://www.study-at-srh.de/
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