In this episode of the Believe in Banking podcast, Gina and Juliet discuss the resurgence of investment in the bank branch and Adrenaline’s new report “The Branch Advantage: Essential Retail Strategies for Banking Industry Leaders.” Their conversation covers how major banks like PNC, Chase, Bank of America, and others are announcing significant investments in branch expansion and renovation, indicating a broader industry trend. They spotlight three examples of financial institutions featured in the report – VeraBank, Virginia Credit Union, and Guaranty Bank – and how successful branch transformation strategies helped each institution gain advantage out of this critical channel. Essential to this success was defining a “North Star” experience, which identifies a clear vision and purpose for the branches across the network. Finally, they discuss original industry data that finds that banks and credit unions that invest in branch transformation are seeing significant returns, including higher deposit growth relative to the market.

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