In the ever-evolving world of pop and culture, some stars are content to stay within the traditional lanes of music and film. Harry Styles, however, has always been one to push boundaries — musically, sartorially, and now, entrepreneurially. This week, Styles sparked international headlines and set social media abuzz with a provocative expansion of his business empire. On July 25, 2025, it was revealed that his lifestyle and beauty brand, Pleasing, has boldly launched into the sexual wellness sector, marking his most daring business move yet.
The new collection, cheekily dubbed "Pleasing Yourself," marks Pleasing’s pivot into a territory rarely traversed by global pop icons. Front and center is the Pleasing Double-Sided Vibrator, retailing at $68, accompanied by a premium, FDA-approved silicone lubricant at $25. According to the brand’s creative director, Harry Lambert, this progression was always in keeping with the Pleasing ethos — a celebration of self-care, pleasure, and self-love. “The idea of Pleasing Yourself is at the heart of the Pleasing brand and a part of our ethos from the very beginning. This next step in the Pleasing world felt like such a natural progression, especially as something our community has been asking for from the get-go,” Lambert explained. The launch aims to empower users openly explore what feels good, embracing pleasure as an essential aspect of wellness and confidence.
To celebrate, Pleasing organized an immersive pop-up event called the Pleasing Pleasure Shop in New York City, running from July 25 to July 27. Visitors can experience the full line through a self-guided exploration, interact with staff, and purchase items in a confessional-style booth. The company’s invitation to “step inside” isn’t simply physical — it’s a move meant to destigmatize intimate products, making them accessible and even celebratory rather than secretive.
Reactions have ranged from enthusiastic to tongue-in-cheek. Fans and commentators are praising Styles’s willingness to tackle taboos and spotlight sexual wellness, a topic still met with discomfort in many corners of the world. The launch has been described as both “blushing and buzzing,” capturing how it toes the line between playful and revolutionary. Many see it as a natural extension of Styles’s advocacy for self-expression and inclusivity, reflected not just in his music and fashion, but now in the products he brings to market.
This launch comes amid growing anticipation for Styles’s fourth studio album, expected to be released later in 2025. While details about new music remain top-secret, the timing of the Pleasing Yourself campaign ensures Styles remains center stage in pop culture conversations, even in between album cycles. Fans have come to expect surprises from Styles, but branching into sexual wellness underlines his capacity to reinvent and lead rather than simply follow trends.
With every reinvention, Harry Styles continues to demonstrate what it means to be a 21st-century pop icon: unafraid of controversy, tuned in to progressive values, and committed to leveraging his influence in unexpected — sometimes even blush-worthy — ways. Between his chart-topping hits, daring fashion, and now his foray into sexual wellness, Styles proves once again that pleasing himself — and encouraging others to do the same — is very much in his nature.
Sources for this timeline include Netflix Junkie, CelebMix, Cosmetics Business, and iHeartRadio, which all confirm both the launch and the immediate cultural impact in the days since the announcement.