In this episode of Harvest, we sit down with Paul Green, founder of MSP Marketing Edge and host of one of the most respected podcasts in the MSP space.
We dive into the often-overlooked opportunity of generating more business from your existing client base. Paul shares a practical framework he calls the “Satisfaction Triangle,” including the importance of using a profit matrix, running strategic reviews (not just QBRs), and building long-term technology roadmaps.
You’ll also hear his hot takes on:
🌱 Why most MSPs don’t market well (and what to do about it)
🌱 The danger of relying on inertia loyalty
🌱 How to sell more to your clients without pushing them
🌱 The real value of face-to-face time (Fix-it Fridays, anyone?)
🌱 Why Reddit might not be the best place to get your marketing advice
This one’s packed with actionable advice and bold perspectives for MSPs looking to grow from the inside out.
🎧 Listen, take notes, and let us know what resonated with you. Happy Harvesting!
00:00:00 Introduction & Misconceptions
00:02:12 Retention & Inertia Loyalty
00:07:04 The Satisfaction Triangle: Profit Matrix, Strategic Reviews & Tech Roadmaps
00:19:20 Fix-It Friday & Personal Check-Ins
00:23:26 Industry “Manure” & Pass the Pitchfork
00:29:33 Wrap-Up & Yell from the Barn
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LinkedIn: https://www.linkedin.com/in/paul-green-msp-marketing/
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