In this episode of Syncing with ServiceNow, Andy Whiteside, Fred Reynolds, and Mike Sabia dive deep into ServiceNow’s evolving role in the CRM landscape. From its CSM roots to its growing capabilities in sales, field service, and AI-driven customer experience, the team explores how ServiceNow is redefining what CRM means in a digital-first world.

They discuss:

• Why XenTegra hasn’t lost a customer in three years
• How ServiceNow's CRM rethinks legacy approaches like Salesforce
• The role of AI agents in creating seamless, intelligent support
• CRM’s integration with field service, sales, and quoting tools
• The future of contact centers, digital transformation, and customer success

If your business is still relying on outdated CRM strategies, this is the conversation you need to hear.