Basically, this podcast Describes about the Digital marketing and focuses on the concept of Digital Marketing.

So Guys, this is the last podcast on the Franchise Business Model and we have completed the Whole Series of Franchise Business Model.

So, What’s new? Basically i am changing my Consistency and will be Posting Podcast now every Friday, Once in a week

Which will be in the form of IGTV.

Now, i will be working more on reels which will be short informative videos and knowledge + entertainment

As we have completed Franchise business Model and its types, now let’s discuss some Merits of this Model.

The company basically rents out the brand name to the franchise investor for a particular non-refundable sum (franchise fee) and for a pre-agreed time period. Prices and merchandise are decided by the brands. So, the franchise investor is the owner of the store, and all the operational cost has to be borne by the franchise itself. The Franchise has to provide an assured minimum guarantee or percentage share of revenue to the company.

This is where the company invests in the franchise business but you operate it as per the directions set by the brand.

The returns for this can lie somewhere between the FOCO and FOFO model.

This is rare and not very common in the industry because most companies investing in the expansion of their business operations would prefer to run it on their own.

FOCO- franchise owned Company Operated

This Episode describe about the important Payment method in franchise Business which is known as Royalty. This payment should be discussed at the very first stage before taking and kind of franchise business model.

COCO model is Company owned Company Operated business model. It is very successful model when the company have more funds to expand their Business.

1) Product Distribution Franchise

➡️This franchise concept is similar to a supplier-distributor relationship.

➡️The franchisor is responsible for providing the product and the distributor is then able to sell the product on.

➡️The main thing that is given by the franchisor is the product whereas with the business format it includes training, support etc.

2)Business Format Franchise

➡️A business format franchise is a franchising arrangement where the franchisor provides the franchisee with an established business, including name and trademark, for the franchisee to run independently.

While the idea of franchising appears to be intriguing and basic, there are a few issues