Ever feel like you're just counting stats and looking at data because you think that's what you're supposed to do? Well stop it! We talk to one of GAW's favorite people, Kaili Barone, who sets the record straight on how we should be using data instead of data using us. Stop wasting your money and your time on things that your customers don't want (and while you're at it, focus on the product, not the project). You got this!