For 40 years, Hattie Hill has been a trusted advisor to some of the world’s most iconic leaders and brands—@IBM, @Southwest Airlines, @McDonald's, @TD Jakes Foundation, and more—helping them build strong, resilient reputations and elevate their brand presence. Now, in the latest episode of #ReputationMatters with Crayton Webb, she shares her inspiring journey and explains how taking risks and challenging the status quo are crucial for building brand reputation and driving transformative change.