Reputation Matters with Crayton Webb

As a former Navy SEAL, Stephen Holley has transformed extensive military experience and passion for service into his lifelong vocation. As co-founder of Carry The Load, he has helped create meaningful ways for communities across the country to honor the men and women who have sacrificed their lives for others. From its beginnings as a personal tribute to fallen friends to its growth into a national nonprofit, Carry The Load continues to bring people together through remembrance and service. In this conversation, Holley shares the experiences, values and stories that have shaped his commitment to carrying the load for others.

From helping build the Dallas Wings’ brand during a period of growth to navigating the rapidly evolving landscape of women’s professional sports, CMO of the Wings Elyse Slayton shares her perspective on marketing, storytelling, and building lasting connections with basketball fans. In this episode of Reputation Matters, she discusses the importance of making the Wings a recognizable brand in their own right, using players’ stories to drive engagement, and what it takes to turn a women’s basketball team into a brand fans can’t stop talking about.

From protecting his mother from domestic violence to becoming the first Black Special Agent in Charge of the FBI’s Dallas Field Office, Eric Jackson shares a powerful story of resilience, leadership, and transformation. In this episode of Reputation Matters, he reflects on how a late-night FBI recruitment commercial sparked a path that would ultimately define his career and service.

Matt King leads with a simple philosophy—"shut up and serve”—which has shaped everything from his leadership of the national mastermind group for elite business leaders, Gobundance, to his 2,000-mile ride across America, delivering real-time support directly to communities in need.

In Texas, legendary oil titans like the Hunts, Murchisons, and Richardsons carry a fame rivaling that of U.S. presidents. Yet, few names shine brighter in modern history than T. Boone Pickens.

In the latest episode of #ReputationMatters, we are honored to welcome @Jay-Rosser, Pickens' longtime chief of staff. Often described as the "right-hand man" to the famously left-handed oilman, Rosser joins us to share insights from his years working alongside one of the industry's biggest icons.

From a local reporter to CNN’s Chief White House Correspondent, Jim Acosta is a seasoned journalist who has spent his career holding leaders accountable and reporting on some of the most pivotal moments in our nation’s history. From covering presidential administrations to breaking world news, he’s built a reputation for fearlessness and resilience. In this episode of Reputation Matters, Acosta reflects on his career, how the news industry has changed and why accountability still matters.

Robert Edsel has transformed his love of art and history into a lifelong mission. As founder and chairman of the Monuments Men and Women Foundation, he works to honor the heroes who protected the world’s cultural treasures during World War II to ensure their legacy continues. Best known as the author of The Monuments Men, the book that inspired the feature film, Edsel’s storytelling, brings history to life and inspires new generations to appreciate, protect and preserve humanity’s greatest achievements. In this conversation, he shares how a spark of curiosity grew into a mission to safeguard culture for the future.

Mayor Jeff Williams is a passionate advocate for progress who stepped into public service with a bold vision to unite Arlington and invest in its future. From championing transformative development projects to building community trust, he’s led with heart and persistence. His three-term leadership has helped shape a stronger, more connected city. Tune into this episode of Reputation Matters, where he reflects on the defining moments, tough decisions, and values that have guided his leadership.

Few people have changed the way we think about health like Dr. Kenneth Cooper. Known as the “father of aerobics,” he risked his reputation to start a movement that showed the world how regular exercise could transform and even save lives. Early on, critics dismissed his ideas as dangerous, but through science and persistence, he proved them wrong. His research and books inspired millions to take charge of their health. In this episode of Reputation Matters, Dr. Cooper shares the personal stories behind his journey.

Sit courtside with veteran journalist Brad Townsend as he shares his unique perspective on balancing journalistic integrity while covering one of basketball’s most iconic franchises – the Dallas Mavericks. In this exclusive feature, Brad reflects on the moments leading up to the controversial Luka Dončić trade and how that pivotal event shaped the Mavericks' public perception in the weeks that followed.