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Backstory. Not every haunt has one, not every haunt needs one, but if you're looking for a great, free way to improve your customer's experience and your marketing, it's a great place to start.However, not all backstories are created equal and even great backstories can be implemented poorly. So this raises the question: What makes a great backstory for a haunted attraction?We attempt to answer that question and many more in this episode as we take a look at the writing behind the haunted attraction and how you can write a backstory that drastically improves your haunt and gives your fans something new to talk about. This week's episode includes:

A Quick Reminder About TransworldWhy a Backstory is ImportantWhat are the Components of a Good BackstoryThe Two Kinds of BackstoryThe Three Versions You Need to PrepareHow to Work a Backstory into Your HauntAll in all, this is one episode that you don't want to miss! 

Editor's Note: Crystal has asked me to apologize for the quality of several puns in this episode. Though I stand behind my chicken joke...

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