Listen in as a global panel, comprised of Hugh Ratcliffe, Trent Olson, Hendrik Albada, and Simone Ridenti, discusses the importance of genetic diversity within our sire offering and how it is a huge advantage for us over the competition.

Listen in as Senior Geneticist, Ryan Starkenburg, and Content Specialist, Adrianne Trennepohl, dive into the upcoming U.S. base change, the impact it will have on a bull's proof, and what it means for your customers and you.

Listen in as Kenny Wells, Beef Genetic Program Development Lead, discusses the Sexcel 60/40 program, tips to be successful, and why you should be talking to your customers about breeding strategies.

To debunk the myths about hair coat color, tune into this episode where Tonya Amen, Global Director, Genetic Services and Product Validation discusses the facts.

Beef InFocus-sired cattle were more profitable in a head-to-head trial against high $Beef Angus-sired cattle. Learn more about it from Tonya Amen, Global Director, Genetic Services and Product Validation in this episode. 

Listen as Genetic Services Strategic Initiatives Manager, Kendra Lafrenz, breaks down GENEadvance and why you should consider having this genetic conversation with your customers. 

Listen in as Technical Services Consultant, Julissa Navarrete, shares more about the impacts of heat stress and the conversations you need to have with your customers about it.

With beef breeding season upon us, listen in as Reproductive Specialist and District Sales Manager, Nicky Oosthuizen, describes what producers need to manager before, during, and after the season to achieve the greatest pregnancy success.

Wanting to get more customers using BoviSync but aren't quite sure what all the software can do? Don't worry! Learn more about it from Key Account Manager and BoviSync expert, Cristian Vergara, during this episode.

Take a deeper dive into the Linear Choice program with St. Jacobs Brand Manager, Brian Behnke, as he discusses the type of sires included in the program and which customers to target with it.