Have You Seen My Film? A Kinema Podcast

Matt Hoklotubbe is a film producer and head of entertainment partnerships at Influential, the largest influencer marketing company in the world. With a network of over 3.5 million creators, Influential collaborates with 300 brands globally, including major studios and streaming platforms.

In this insightful conversation, Matt breaks down the difference between influencers and creators, explaining how each plays a unique role in movie marketing. He shares his experiences working with brands like AMC and discusses innovative strategies for engaging audiences through influencer content.

Discover how to effectively analyze and reach your target audience, the importance of boosting influencer content, and tips for independent filmmakers looking to leverage influencer marketing for their projects.
Whether you're a filmmaker, marketer, or simply curious about the intersection of film and social media, this episode is packed with valuable insights and practical advice.

🔗 Links:
Learn more about Influential: influential.co
Email for inquiries: [email protected]
Matt's LinkedIn: https://www.linkedin.com/in/matt-hoklotubbe-62650216/

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

Stephen Ross Meier is an accomplished screenplay writer, director, and producer known for his recent works, including the coming-of-age thriller ‘Woodbridge’ and the feature film ‘Lake George.’ Stephen is one of the most generous and prolific filmmakers on LinkedIn. He generously shares with us how and why he uses LinkedIn to share his indie filmmaking knowledge.

Stephen shares his journey as an indie lifer, his thoughts on the current state of the film industry, and the importance of merging the business side with the creative process. We explore the impact of social media influencers on film promotion, the realities of budgeting and distribution, and the significance of building a personal brand as a filmmaker.

Topics Covered:
🎬Building a personal brand as a filmmaker
🎬Why LinkedIn is a great community for filmmakers
🎬Merging creativity with business strategy
🎬The role of social media influencers in film promotion
🎬Budgeting and distribution insights
🎬 The indie filmmaking spirit and its challenges

Stephen Meier on LinkedIn: https://www.linkedin.com/in/stephen-meier-6505bb193/
Woodbridge: https://www.instagram.com/woodbridgethefilm/
Lake George: https://lakegeorgethemovie.com/

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

Join Dor Dotson and Matt Delman, social and digital media experts, as they dive into the world of digital film promotion. Together, they launched Genuine Impression, an agency dedicated to leading digital and social media campaigns for Oscar hopefuls and independent films.

In this episode, Dor and Matt share their expertise on social media strategy, ad buying, and the importance of building an audience for your film. They discuss the evolution of social media, the significance of platforms like Facebook and Instagram, and when to consider TikTok for your marketing efforts.

🔗 Links
https://genuine-article.com/who-we-are/
https://www.linkedin.com/in/matt-delman-20784358/
https://www.linkedin.com/in/dor-dotson-1669033/

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

Join us in this enlightening episode as we chat with Maurizio and Zaya Benazzo, the visionary founders of Science and Nonduality. With a lifelong passion for science and mysticism, they have created a global community that bridges timeless wisdom traditions with modern science, all grounded in direct experience.

In this episode, we dive deep into their journey as filmmakers and the impactful documentaries they've produced, including "The Wisdom of Trauma" and "Where Olive Trees Weep." Discover how their innovative digital marketing strategies led to millions of views and a thriving community around their films.

We'll explore their mission, the evolution of their work, and the importance of listening to your audience. Learn about their latest project, "The Eternal Song," a series of films that delve into the interconnectedness of communities around the world.

🔗 Links:
https://scienceandnonduality.com/
https://kinema.com/films/where-olive-...
https://thewisdomoftrauma.com/

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

Carla Santiago is the founder of Stori Digital, a point of connection agency that specializes in creating transformative partnerships between talent and brands. And whoa we learned a lot about what makes an incredible screening event!

In this episode, we dive deep into the world of strategic partnerships, intentional networking, and community engagement, drawing from Carla's extensive experience at Netflix and her current work at Stori Digital.

Carla shares her unique perspective on what makes a successful partnership, the importance of understanding your target audience, and how to create memorable events that foster genuine connections. We discuss the art of curating the right audience for film screenings, the significance of local influencers, and practical tips for independent filmmakers looking to build community around their projects.

Whether you're a filmmaker, marketer, or simply interested in the dynamics of community building, this episode is packed with valuable insights and actionable advice.

Topics Covered:
🎬 Defining partnerships and points of connection
🎬 The role of local influencers in community engagement
🎬 Tips for successful film screenings and events
🎬 The psychology behind audience connections
🎬 How to effectively follow up and encourage sharing

Connect with Carla:
LinkedIn:   / carlavionette 
Website: https://www.stori.digital/ 

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

What does it look like to develop a long term plan for your independent release? From fundraising to distribution Catherine Gray, the producer of the award-winning documentary film Show Her the Money and author of the book by the same name, tells us how!

Catherine is a venture capitalist, general partner of the Silicon Valley Women Founders Fund, founder of SheAngels Investors, and co-founder of the SheAngels Foundation. She is also a TEDx speaker and host of the popular podcast Invest in Her.

In this episode, we dive into Catherine's journey of independently distributing her film and the goals she set out to achieve. Discover how Show Her the Money is not just a film but a movement aimed at educating audiences about venture capital and empowering women entrepreneurs. Catherine shares insights on her strategic rollout plan, the importance of community building, and how she successfully engaged audiences across over 100 cities.

We also discuss:
🎬 The significance of fundraising
🎬 Building partnerships
🎬 The impact of the film on women in venture capital.

🔗 Links:
Attend: March 6th Screening https://kinema.com/events/show-her-th...
Watch Show Her the Money on Kinema: https://kinema.com/films/show-her-the...
Follow Catherine Gray on LinkedIn:   / catherinelgray 
Visit the website: https://showherthemoneymovie.com/

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

With over $70 million raised for creators, Emily Best, CEO of crowdfunding platform Seed&Spark, shares her insights on crowdfunding, audience engagement, and the importance of building relationships with your audience from the very beginning of your project.

In this episode, we discuss:
🎬 The evolution of Seed&Spark and its unique approach to crowdfunding and distribution.
🎬 Key principles every creator should know before launching a crowdfunding campaign.
🎬 Emily's recent documentary, "Ratified," which explores the 101-year struggle for the Equal Rights Amendment and how she successfully engaged audiences through her crowdfunding efforts.
🎬 The significance of community-driven distribution and how filmmakers can leverage local partnerships for greater impact.
🎬 The exciting new partnership between Seed&Spark and Kinema, aimed at empowering filmmakers to take control of their distribution strategies.

🔗 Links:
Seed&Spark: seedandspark.com
Ratified: ratifythefilm.com
Film Forward: filmforwardexperience.com
Follow us on social media:
Seed&Spark: @SeedAndSpark
Ratified: @ratifythefilm

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

How can you most effectively manage your revenue streams from distribution, including theatrical releases, digital platforms, and international sales? Irina Albita, co-founder and co-CEO of FilmChain, has the scoop!

Learn about the various revenue streams filmmakers might encounter, the potential pitfalls to avoid, and how to empower yourself with financial knowledge BEFORE entering negotiations.

In this episode we discuss:
🎬  What is a "waterfall" of revenues
🎬 The importance of a Collection Account Management Agreement (CAMA)
🎬 Complexities of revenue collection
🎬 The role of technology in automating payments
🎬 The significance of transparency in financial dealings.
🎬  Success stories from filmmakers who have embraced direct distribution.

🔗 Links:
FilmChain Website: FilmChain.co
Contact Irina: [email protected]
Instagram:   / film_chain 

What is a CAMA? And Why Is It Important?:   / the-great-importance-of-a-cama-collection-... 

What is a Recoupment Schedule?   / what-is-a-recoupment-schedule-in-film-and-tv   

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

In this episode, we sit down with Chana Ginelle Ewing, the founder of littlebigworld, a marketing and communications agency specializing in digital marketing for film and media. Chana shares her expertise in engaging marginalized communities, social groups, and cultural communities in a film release and discusses the importance of centering care in marketing strategies.

Join us as we explore:
🎬 Definitions of marginalized and underrepresented communities
🎬 The significance of audience targeting in film marketing
🎬 What digital marketing encompasses, including affiliate marketing
🎬 The impact of centering queer imagination and care-centered politics in campaigns
🎬 Practical advice for filmmakers on building relationships and engaging audiences authentically

Chana also reflects on her recent work with the Queer Women of Color Media and Arts Project and shares valuable insights on accessibility in film marketing. 

🔗 Links:
Learn more about Chana and her work at littlebigworld: https://www.littlebigworld.co/
Instgram:   / littlebigworld.co 
Check out her best-selling book, The ABCs of Equality: https://www.littlebigworld.co/shop/p/...
Follow Chana on Substack: https://chanacubed.substack.com/

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

We've got two impact experts in this episode! Hear from Asif Khan, Head of Impact Strategy at Picture Motion, and Eliza Licht, Founder of Red Owl. These two experts have worked on loads of films on a range of social issues, all with unique strategies.

In this episode, we explore:
🎬 What an impact producer does
🎬  The difference between outreach, engagement and impact
🎬  What makes up an impact campaign
🎬  When and how to start working with an impact producer

🔗 Links
Asif Khan
  / asifrskhan 
  / asifpicmo 
Picture Motion
https://picturemotion.com/

Eliza Licht / Red Owl
  / elizalicht 
Red Owl
https://redowlpartners.com/

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/