In this week’s episode:

By posting, commenting, and sharing regularly, you can build rapport with your target sectors of industry and with specific companies themselves.

98% of companies are on LinkedIn and the majority of any company’s executive teams are going to have profiles on the platform.

This means that if you want to connect with decision-makers and influencers in your industry, LinkedIn is the place to be.

By building a strong profile and engaging with other users, you can increase your visibility to these key players and open up new opportunities.

A second reason that being active on LinkedIn is crucial to your job search success is that Google loves this site.

What do I mean by that? Well, when employers Google your name, LinkedIn propels your profile to the top of Google’s search engine rankings.

This might not sound like a big deal, but it gives you a presence outside of your resume.

Your profile and content on LinkedIn are your brand and can be used to drive more job leads to your profile and help you put your best foot forward with hiring managers.

LinkedIn is also one of the few places where humble bragging about your accomplishments is expected.

No one is going to showcase your achievements, skills, or expertise for you.

It’s up to you to differentiate yourself from your competition and establish yourself as a leading voice in the industry you’re targeting.

Another way that LinkedIn will help you stand out, especially if you don’t have industry experience, is by helping you stay informed about industry developments and trends.

By following relevant thought leaders in your sectors of interest, now called Voices (formally called Influencers), you can access leading-edge information and stay up-to-date with the latest innovations and updates in your field.

. . .

** For the full podcast, check out the audio player above.

If you’re ready to start your transition into industry, you can apply to book a free Transition Call with our founder Isaiah Hankel, PhD or one of our Transition Specialists. Apply to book a Transition Call here.

The post Haven’t Updated LinkedIn In Forever? This Is For You appeared first on Cheeky Scientist.