Shownotes

(0:37) Intro

(2:22) Introducing Drew Rees

(4:42) Dutch Bros culture

(7:10) Adapting to the pandemic

(9:23) Embracing the drive-thru model

(11:32) Facility management with Dutch Bros

(13:21) Difficulties of the drive-thru model

(14:35) Positive bro culture

(15:52) Utilizing technology to streamline operations

(20:17) Drew’s expectations for 2021

(27:51) Wrap up

Quotes

“We’re a fun-loving, mind-blowing company that’s making a difference one cup at a time.  Right? There is such an air of positivity around here.  I’ve never experienced it before coming here.  I mean, you get elements of it and you get moments of it with other companies, but everyone here is focused on working hard, being good - being great really, and very very customer focused.  Everything is about the customer.  You know, every department is trying to figure out how they can impact to make that customer experience great.” (5:01)

“When you drive onto one of our sites, it’s like coming to a real small party, and you’ve just been invited.” (14:23)

Links

Shawn Black

Drew Rees

Dutch Bros Coffee  

Book Recommendations

https://www.amazon.com/Misbehaving-Behavioral-Economics-Richard-Thaler/dp/039335279X