Today’s guest is Hayes Drumwright, founder or co-founder of multiple startups ranging from tech to the nonprofit space, including a few passion projects. He sits down to discuss with us his formula for being a serial entrepreneur.

Hayes has a new wine company as a passion project called Memento Mori, which is Latin for “remember you will die.” It is a great metaphor for how he views life and entrepreneurship. Their company is a call for customers to remember to live. On the other hand, they also want to honor the struggles of their customers. Memento Mori, as a company wants their customers to do two things: be vulnerable and be brave.

Listen to this and all of The Founder Formula episodes through your favorite podcast platform or Trace3.com.