HAYVN Hubcast

When you're a parent, one of the most challenging things you can face is mental health issues affecting your child. It's difficult to imagine and tougher to discuss when you are in the middle of dealing with the consequences of your son or daughter going through a crisis especially when mental health issues have been left undiagnosed.

Wendy Ward is a loving mother and passionate advocate who went through exactly this. Turning to her problem-solving nature, she dove headfirst into research that opened her eyes to whole new world of problems needing solutions regarding children's mental health.

Did you know?

Suicide is the second leading cause of death [for] children aged 10-24

FuturesThrive is the company Wendy founded. Her journey began with the mission to uncover why mental health in kids was not being diagnosed. She focused on better mental health screening and partnering with parents and medical professionals to upgrade a standard that has been unchanged for too long.

1 in 5 kids suffer from a diagnosable mental health condition

In this episode, Wendy shares both about her mission to improve mental health screenings and how her mission has evolved to a full-on tech business recognized by the State of Connecticut making an impact.

Two key ideas Wendy discusses that have been helpful in growing and shaping FuturesThrive:

• Building a team of people that support the vision and motivate you
• Focusing on the minimally viable product (MVP) that accomplishes the next best goal.

The way Wendy's journey has taken shape over time is truly inspiring.

"FuturesThrive is really truly creating the tools that can identify and track pediatric mental health easily, early, and often."

FuturesThrive has such a powerful message and honorable mission "to start early intervention and prevention the way we do for every other health measure."

If you have a child between 9 and 14 years of age, you can be part of the research to move FuturesThrive forward by sitting with your child while they take this survey.

Connect with Wendy Ward:

Website

Twitter

LinkedIn

Connect with Nancy Sheed:

Website

Twitter

LinkedIn

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Being a more effective leader may be one of the most coveted skills in business. Whether you are an entrepreneur, solopreneur or executive, being effective in your role managing teams is critical.

Carrie Skowronski is a Business Consultant, Gallup-certified Strengths Coach, Dare to Lead™️ Facilitator, and the founder of Leadology. As a member of the Havyn community, she's made her way here from New York City and has been finding ways to creatively thrive as an entrepreneur through Covid.

3 Key Points Carrie Touches On:

• How and why she helps new managers become more proficient as leaders
• How she helps managers become influential communicators
• How to assess your top five strengths and navigate your way around your bottom five

"When you want to learn how to give feedback or delegate, or talk about change, or receive feedback, all of those skills are communication, and when we can do that more effectively, we can help our teams"

Though Carrie specializes in working with new managers, her advice and outlook on the importance of communication is almost universal. Being able to communicate effectively, get feedback, and really galvanize your team regardless of your role or the size of your team is a critical skill worth developing.

Carrie is also certified in the Brene Brown Dare to Lead Journey and she shares the value she's experienced in taking the Top 5 Clifton Strengths assessment to learn the top 5 strengths of herself and the people she helps.

In the end, the goal of being a better communicator is being able to inspire and influence your team to action that moves the business forward.

Connect with Carrie:

Website

Instagram

Activate, 8 Week Effective Leader Accelerator Course

Connect with Nancy:

NancySheed.com

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Financial literacy, personal finance, and investing may be words that make you cringe, but surely we can agree on their importance. Nancy Sheed is speaking to HAVYN member and financial literacy expert, Galia Gichon about 3 easy steps you can take today to help you gain a little control and more confidence for better financial decisions.

Galia Gichon's approach to personal finance is also the name of her website, Down to Earth Finance where she is using 20 years of experience from finance and 10 years of experience from Wall Street to help women, entrepreneurs, solopreneurs, and anyone willing to simplify their finances and feel more empowered.

In this episode, Galia explains why these 3 steps are so important and why they are a great place to start understanding your finances and the options available to you.

3 Steps to Better Money Habits:

• Learn what investments you have (this is empowering)
• Consolidate your investments (save on fees and frustrations)
• Look at the Retirement Forecast Calculator (plan for the future)

Nancy also highlights the incredible author Galia is. She released her first book, The Accidental Suffragist, a historical fiction that weaves together the values, passion, and love Galia has for female empowerment.

Something inspiring that Galia shares, we can all take with us, is the power of doing something for yourself. Her journey to becoming a published author started as a selfish time for herself to enjoy and be part of something different. Feeding our inner desires and pursuing our passions can lead to a number of possibilities, but you'll never know if you don't open up and explore.

Connect with Galia:

Website

Twitter

Instagram

Connect with Nancy:

NancySheed.com

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Join Sue Yasav, CEO of Marquette Marketing as she talks to Hayley Segar, a social media influencer with tens of thousands of followers. Hayley has been on social media since she was 12 years old and she shares tips on how to expand your following and get noticed using social media strategies. She discusses specific social media channels, as well as how to generate great content for specific audiences. Hayley's info: ● YouTube channel: https://www.youtube.com/channel/UCSvXWn2EjTVUanEeOAAm4tw ● Instagram: https://www.instagram.com/hayleysegar/?hl=en ● Contact Hayley at: [email protected] Sue Yasav is a marketing expert and the CEO and founder of Marquette Marketing, focusing on marketing strategy, positioning and content for small and medium-sized businesses and startups.

You can contact Sue at [email protected].

Website: www.marquettemarketing.com

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Weddings are where brides shine the brightest and that is where Ashley Krauss comes in, the founder and owner of A Little Something White bridal boutique. Co-host Nancy Sheed will be talking about the experience that a bride wishes to have on their wedding day and how Ashley and her team fulfill those despite the pandemic.

Ashley named the kind of assistance that a full-service bridal boutique serves from bridal gowns to accessories to bridesmaids' dresses and bridal gown alterations up to gown cleaning. Serving their bride's fashion needs will always be the top priority.

Even if Ashley's educational and work background was far from her current role, she believed that the seeds of the dream were already born way back when she was little and she used to play dress-up with her younger sister. After her son was born and a few months of soul-searching, she finally found the perfect calling and that is bridal fashion.

As pointed out by Nancy, owning bricks and mortar store may have had its own challenges especially when the pandemic started but Ashley proved still that competition is less likely to measure up once the core soul of the business (which are bridal gowns) have already been established and the experiential value the company offers remains to be a stand-out amidst the current circumstances.

Ashley also shares why 2020 turned out to be a successful year for A Little Something White and these are:

• You have to know what your brides are going to want to wear and you have to buy with them in mind.
• Hire people who are excellent communicators and have a good work ethic and personality.
• One of her values systems is treating their brides like their sister/ best friend and that extends across the entire team.
• Step out of the way of those good people in the team and let them shine.

After COVID, Ashley actually believes that a business managed correctly should be able to thrive without the owner there every day. Alongside, she spent more time on business growth opportunities than on day-to-day business affairs.

Building a reputation in the wedding industry also took years of work and Ashley knows the growth can continue moving forward with proper networking and further exposure with the right connections. Being a social member of the Hayvn community and participating in numerous events help her meet an incredible group of people to bounce off ideas with.

You can find Ashley Krauss store address on her website HERE.

Or email her at: [email protected].

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Join Sue Yasav, CEO of Marquette Marketing and Nalini Goolsaran, CEO of Edgespace Marketing, as they discuss how to perfect your search engine strategy. We discuss how to get found on Google and using keyword analytics to get prioritized in search results.The discussion will also include creating a search optimized website, free tools to find keywords and analytics to measure success. This podcast is a wealth of information for those who need to learn the basics of SEO. Contact for Nalini Goolsaran: [email protected] or https://edgespacemktg.com/ Sue Yasav is a marketing expert and the CEO and founder of Marquette Marketing, focusing on marketing strategy, positioning and content for small and medium-sized businesses and startups.

You can contact Sue at [email protected].

Website: www.marquettemarketing.com

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In today's episode, Nancy Sheed will talk about real business solutions for small business owners with the accounting guru, Gina Palcio of Level & True Accounting. Gina's entrepreneurial roots from their family business sparked her inspiration to pursue helping small businesses level up their game through customized accounting system automation.

Before starting out a small business, Gina shares the following fine points to ponder with:

• Take care of all the legal paperwork to avoid serious consequences.
• Accounting software is just a tool. You still need professionals to make it work smart for you.
• Be on the lookout for proper guidance and the right information from the start.
• In choosing the right accounting system to set up, know your options and always weigh the pros and cons.

Gina also shared some of the processes which can be simplified through the system of automation. This will eliminate a lot of work right up front and would only require certain approvals.

The basics in the proper set-up of automated accounting systems is already a huge time-saver and efficient management helps in maintaining the accuracy of data delivered for the owner's decision-making needs.

Gina also pointed out the importance of understanding your true cost as a business owner at the end of a business year and how taking automation to a whole new level plays a big role in it.

There are recommendations that Gina revealed in getting the beauty of automation amid data security concerns and these are some of the things one must look into if you want sophisticated bank-level security. Another thing she emphasized is the creation of important audit trails through historical information access and gave out tips to avoid fraud and hacking problems in the future.

Being proactive in the business and on top of your numbers is one of the major factors Gina sees will make an automated system work well for any business. Better systems. Effective automation. Smoother accounting.

Get hold of Gina Palcio through her website HERE.

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Your website is the first thing your potential customer notices when becoming aware of your brand. It's crucial to have a website that is engaging, clear and compelling. Join Sue Yasav, CEO and Founder of Marquette Marketing, as she outlines the steps to create a best-in-class website. She also discusses best practices as well as do's and don'ts of website design. At the end of the session, you'll be armed with the perfect blend of content and visual engagement to make your website a winning part of your marketing strategy. Sue Yasav is a marketing expert and the CEO and founder of Marquette Marketing, focusing on marketing strategy, positioning and content for small and medium-sized businesses and startups.

You can contact Sue at [email protected].

Website: www.marquettemarketing.com

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Nancy is talking with Jenifer Gorin, the CEO and founder of Impact Growth Partners.

She founded Impact Growth Partners after identifying a need for businesses to streamline how they measure, improve, and communicate the good they do. Jen leverages her traditional business experience to lead best in class social and environmental impact consulting services.

What is a B Corporation?

It is a certification for companies that are operating in a good way across all platforms.

"Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good."

This is a global standard, and only 1700 companies in the US are currently operating as a B corporation.

How did you get started as a B Corporation Specialist?

Like many of us, Jen's journey didn't start here. She worked in corporate banking and finance first. She learned about impact businesses about 5 years ago and realized it was possible for companies to be profitable and do well, in all aspects of their operations.

How would a company start this process?

The process starts with an online questionnaire that is based on the size and type of business.

It covers these 5 areas: governance, customers, workers, community and environment. Two things to note: this process is free. If you want to explore you can go to the website and take the B Impact Assessment.

Jen's company can help, as the assessment is complex and detailed. The goal is to get to 80%. She explains that the process itself is likely to help you gain clarity around your company's vison and mission.

Interested in becoming a B Corporation?

That's where Jen can help. Companies contact her that absolutely know becoming a B Corporation is for them and want help with the process. She also explains that some companies reach out if they try to get certified and realize they don't have all the documentation they need.

She is passionate about helping more companies and encourages anyone to reach out for a conversation to see how this works.

It's not just a certification, it's a movement!

Being a HAYVN member has help Jen find resources from other members and she's helping 2 members on their B Corporation journey!

Connect with Jen

Website

Instagram

LinkedIn

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Thought leaders are respected, sought after and ultimately pay less for marketing. How do you become a thought leader in your field? Join Sue Yasav, CEO and Founder of Marquette Marketing, as she goes through the steps to get known as a thought leader. See how a simple 5-Step Plan can set you up as a respected and sought-after thought leader that attracts and engages an audience. Sue Yasav is a marketing expert and the CEO and founder of Marquette Marketing, focusing on marketing strategy, positioning and content for small and medium-sized businesses and startups.

You can contact Sue at [email protected].

Website: www.marquettemarketing.com

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