Ronny Pickering gained internet fame after a viral road rage incident in 2015. He became known for a video where he confronts a motorcyclist, repeatedly asking, "Do you know who I am?!" This phrase, along with his aggressive demeanor during the confrontation, became a meme and caught the attention of the internet.

The video's widespread circulation led to Ronny Pickering becoming an internet sensation, albeit for reasons he likely didn't anticipate. The phrase "Do you know who I am?!" became a popular meme used humorously in various contexts, often poking fun at situations where someone overestimates their own importance or tries to assert authority.

While the incident initially garnered attention, Ronny Pickering himself wasn't a public figure or celebrity before the viral video, and his fame primarily stemmed from this single incident that captured the internet's attention.