In this episode of Breakdown, Matt is joined by Sam Texas—a serial founder, Django developer, and self-described "vibe coder"—who’s found his way back to WordPress through the doors of AI automation and Gravity Forms.

Sam shares how a casual client call with Trooper Dev led him down a rabbit hole of connecting Gravity Forms to an MCP (Modular Command Protocol) server and Claude AI, enabling non-technical sales teams to spin up customized forms in minutes without touching the WordPress admin. It’s a real-world example of AI empowering teams to build faster, smarter workflows—and Gravity Forms being the foundation that makes it possible.

Matt and Sam explore the strengths of WordPress as an application platform, how AI will reshape plugin discovery and form creation, and why open standards like REST APIs and MCPs might signal the next era of low-code/no-code development. Along the way, they talk about the surprising value of WordPress authentication, owning your own content in the age of LLM scraping, and how vibe coding is changing the shape of small software projects.

If you’re building modern workflows on WordPress, or just wondering what it means to mix AI with forms, plugins, and automation—you’ll want to hear this one.

Takeaways

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  AI + Gravity Forms unlocks new workflows: By integrating Gravity Forms with an MCP server and Claude AI, Sam was able to prototype a no-code form creation tool that shifts power from developers to sales teams.

  
  

• Gravity Forms is more than forms: Sam describes it as the "soup-to-nuts" process layer in a workflow—doing much of what services like Zapier or Make try to stitch together.

  
  

• WordPress can win in the AI age with open architecture: REST APIs, authentication, and extensibility make it an ideal frontend for enterprise CMS systems or data pipelines.

  
  

• Open web control matters again: In a world of AI scraping, owning your content, managing access, and understanding the cost of closed platforms (like Webflow) is becoming increasingly important.

  
  

• MCP (Modular Command Protocol) is promising—but early: It may bring much-needed standardization to REST APIs, but it's still experimental and lacks built-in security, so proceed with caution.

Important links

• 
  https://gravityforms.com/
  
  
• https://gravityflow.io/
  
  
• https://wpapiexplorer.com — Matt’s tool for inspecting and testing WordPress and Gravity Forms REST APIs

  
  

• https://trooper.dev — WordPress maintenance and dev agency where Sam is consulting

  
  

• https://x.com/HeySamTexas — Follow Sam on Twitter/X