In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.

Watch the full interview here: https://youtu.be/nGDHAhnbuc4

TIME-STAMPED SHOW NOTES:


(00:00) Introduction and Background


(02:23) Mission-Oriented Approach and Content Formats


(07:39) Creating Compelling Content and Holding Audience Attention


(09:09) Experimentation and Learning from Failure


(11:30) Collaborating with Influencers and Partnerships


(14:41) Hiring and Developing Talent


(29:00) Dealing with Copycats and Protecting Originality


(37:44) Investing in Up-and-Coming Creators


(39:11) Unlocking Value and Participation


(41:06) Balancing Work and Family


(47:19) Building an Agency for Freedom


(52:12) The Power of Audience and Distribution


(58:02) The Importance of Compelling Packaging


(01:06:29) Asking Hard-Hitting Questions


(01:09:48) Leveraging Pre-Existing YouTube Audiences


(01:14:28) The Shift to Long-Form Content


(01:15:52) The Rise of Creator-Operators


Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 
—

What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

Did you enjoy this episode? If so, please leave a short review here


Subscribe to Leveling Up on iTunes


Get the non-iTunes RSS Feed


 
Connect with Eric Siu: 

Growth Everywhere

Single Grain

Leveling Up


Eric Siu on X

Eric Siu on Instagram


Learn more about your ad choices. Visit megaphone.fm/adchoices

He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Entrepreneurship

Self-Improvement

For this week’s episode, Eric Siu had Jason Cohen on the pod, the mind behind WP Engine which hosts 2.5% of the world's top domains. He reveals how he bootstrapped his company to billions and outsmarted tech giants like Google Cloud.

Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


TIME-STAMPED SHOW NOTES:



(00:00) Introduction and Background


(10:09) Embracing Optionality in Business Strategies


(31:18) Operating Like a Public Company


(45:16) Continuous Customer Development


(55:02) Creating a Company Culture for Personal Growth


(01:03:34) Hiring and Accountability in Management


(01:14:50) Finding a Niche in the AI Landscape



Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 

—

What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

Did you enjoy this episode? If so, please leave a short review here


Subscribe to Leveling Up on iTunes


Get the non-iTunes RSS Feed


 
Connect with Eric Siu: 
 

Growth Everywhere

Single Grain

Leveling Up


Eric Siu on X

Eric Siu on Instagram


Learn more about your ad choices. Visit megaphone.fm/adchoices

How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

Eric Siu interviews Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thing may not be the right fit for everyone, the importance of trusting your gut, and having a strong work ethic.

Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


TIME-STAMPED SHOW NOTES:



(00:00) Introduction and Dave's Background


(08:48) Trusting Your Gut and Following Your Intuition


(31:22) The Power of a Strong Work Ethic


(38:47) Building a Coaching Business and Engaging with the Audience


(55:18) The Challenges of Writing a Book



Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 

—

What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

Did you enjoy this episode? If so, please leave a short review here


Subscribe to Leveling Up on iTunes


Get the non-iTunes RSS Feed


 
Connect with Eric Siu: 
 

Growth Everywhere

Single Grain

Leveling Up


Eric Siu on X

Eric Siu on Instagram


Learn more about your ad choices. Visit megaphone.fm/adchoices

How To ACTUALLY Get ANYTHING You Want | Marie Forleo

Eric Siu interviews David Perell, a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. They discuss his passion for teaching writing and helping people clarify their thinking and structure their ideas. David shares the concept of American Idolatry, his own path to faith, how he came to believe in Jesus as the most influential figure in Western civilization, and the importance of reading and writing in personal growth and communication.

Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 

TIME-STAMPED SHOW NOTES:


(00:00) Introduction and Dave's Background

(09:38) Building an Audience through Unique Ideas and Intellectual Assets

(31:16) The Influence of Faith on Philosophy and Work

(44:02) The Pitfalls of American Idolatry

(53:18) The Importance of Asking Big Questions

(01:00:56) The Impact of Jesus on Western Civilization

(01:08:06) The Power of Writing and Communication

(01:19:18) The Importance of Reading and Writing


Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 

—


What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

Did you enjoy this episode? If so, please leave a short review here


Subscribe to Leveling Up on iTunes


Get the non-iTunes RSS Feed


 
Connect with Eric Siu: 

Growth Everywhere

Single Grain

Leveling Up


Eric Siu on X

Eric Siu on Instagram


Learn more about your ad choices. Visit megaphone.fm/adchoices

The Writing Secrets That Create Billionaires | David Perell

In this episode featuring Dr. Orion Taraban, Eric Siu delves into the complexities of dating and relationships. They tackle the dating challenges for successful people, how women's success affects dating dynamics, and the economics of finding love online. They also discuss monogamy and alternative relationship models, offering fresh insights and solutions for today's dating challenges.

Watch the full interview here: https://youtu.be/jEjPD_m0ecQ

TIME-STAMPED SHOW NOTES:
(00:00) Introduction to Dr. Orion Taraban
(01:23) Dr. Taraban's Background and PsychHacks
(03:44) Relationships for Successful Individuals
(05:11) The Impact of Women's Success on Relationships
(06:37) The Concept of Men as Jobs
(09:29) The Economics of Online Dating
(11:19) The Ken and Barbie Doll Analogy
(13:02) The All-or-Nothing Approach to Relationships
(15:51) The Future of Relationships
(23:34) The Adored vs. the Adorer
(31:03) The Discount in Relationships
(35:48) Common Relationship Problems and Patterns
(37:15) Understanding the Different Desires of Men and Women
(38:59) Defining the Red Pill and its Practical Strategies
(39:56) Why Successful Women Date Mediocre Men
(41:23) The Influence of Economic Realities on Hypergamy
(48:14) The Difficulty of Negotiating Expectations in Relationships
(49:04) The Ineffectiveness of Explicit Negotiations in Relationships
(50:59) Understanding Relationships through Behavioral Economics
(53:48) The Infinite Game of Relationships
(55:44) Men's Greatest Enemy: Cowardice
(56:45) The Importance of Men Taking a Leadership Role
(57:43) The Fear of Women and the Need for Leadership
(59:29) Women's Greatest Enemy: Pride
(01:06:38) The Backlash of Ideological Feminism
(01:12:15) The Transaction of Value in Relationships
(01:12:44) The Problem and Solution of Relationships
(01:13:44) The Importance of Having Things Others Want
(01:14:14) Earning Optionality through Value
(01:15:15) The Transactional Nature of Relationships
(01:15:42) Different Levels of Transactionality
(01:16:37) The Danger of Making Someone the Center of Your Universe
(01:17:28) Using Instagram as a Dating App
(01:19:54) Why Men Date Strippers and Prostitutes
(01:20:24) The Business Model of Orion Taraban
(01:24:40) Future Plans for the Business
(01:31:00) The Vision for Helping People
(01:38:48) The Definition of Love
Learn more about your ad choices. Visit megaphone.fm/adchoices

Why Young Men Are Double F**cked | PsycHacks' Orion Taraban

In this episode featuring Dr. Orion Taraban, Eric Siu delves into the complexities of dating and relationships. They tackle the dating challenges for successful people, how women's success affects dating dynamics, and the economics of finding love online. They also discuss monogamy and alternative relationship models, offering fresh insights and solutions for today's dating challenges.

Watch the full interview here: (YT Link)


TIME-STAMPED SHOW NOTES:



(00:00) Introduction to Dr. Orion Taraban


(01:23) Dr. Taraban's Background and PsychHacks


(03:44) Relationships for Successful Individuals


(05:11) The Impact of Women's Success on Relationships


(06:37) The Concept of Men as Jobs


(09:29) The Economics of Online Dating


(11:19) The Ken and Barbie Doll Analogy


(13:02) The All-or-Nothing Approach to Relationships


(15:51) The Future of Relationships


(23:34) The Adored vs. the Adorer


(31:03) The Discount in Relationships


(35:48) Common Relationship Problems and Patterns


(37:15) Understanding the Different Desires of Men and Women


(38:59) Defining the Red Pill and its Practical Strategies


(39:56) Why Successful Women Date Mediocre Men


(41:23) The Influence of Economic Realities on Hypergamy


(42:24) The Power Dynamics in Relationships


(42:54) Determining the Financial Expectations in a Relationship


(43:32) The Litigious Nature of Divorce for Housewives


(44:41) The Challenges of Traditional Conservative Relationships


(45:20) The Complexity of Modern Marriages


(46:16) The Value of Partners and the Evolution of Goals


(47:15) The Natural Tendency to Value Less


(48:14) The Difficulty of Negotiating Expectations in Relationships


(49:04) The Ineffectiveness of Explicit Negotiations in Relationships


(50:59) Understanding Relationships through Behavioral Economics


(53:48) The Infinite Game of Relationships


(55:44) Men's Greatest Enemy: Cowardice


(56:45) The Importance of Men Taking a Leadership Role


(57:43) The Fear of Women and the Need for Leadership


(59:29) Women's Greatest Enemy: Pride


(01:06:38) The Backlash of Ideological Feminism


(01:12:15) The Transaction of Value in Relationships


(01:12:44) The Problem and Solution of Relationships


(01:13:44) The Importance of Having Things Others Want


(01:14:14) Earning Optionality through Value


(01:15:15) The Transactional Nature of Relationships


(01:15:42) Different Levels of Transactionality


(01:16:37) The Danger of Making Someone the Center of Your Universe


(01:17:28) Using Instagram as a Dating App


(01:19:54) Why Men Date Strippers and Prostitutes


(01:20:24) The Business Model of Orion Taraban


(01:24:40) Future Plans for the Business


(01:31:00) The Vision for Helping People


(01:38:48) The Definition of Love



Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 

—

What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

Did you enjoy this episode? If so, please leave a short review here


Subscribe to Leveling Up on iTunes


Get the non-iTunes RSS Feed


 
Connect with Eric Siu: 
 

Growth Everywhere

Single Grain

Leveling Up


Eric Siu on X

Eric Siu on Instagram


Learn more about your ad choices. Visit megaphone.fm/adchoices

He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi

Download our free app to listen on your phone