Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In today’s episode, we sit down with Jeff Yarbrough to explore what it truly takes to not just survive, but thrive through major market shifts. Jeff shares the real strategies that helped him grow his business by 50% during the Great Recession—while most others were struggling to stay afloat. We talk about the systems behind building a resilient real estate team, the power of embracing accountability, and why creating a culture of equal opportunity leads to unequal and exceptional results. You'll hear the surprising mindset shift that fueled Jeff’s recruiting success, the leadership structure that retains top talent, and why focusing on net value over splits is crucial if you want lasting success. If you're serious about leveling up your business, expanding your influence, and positioning yourself to win in any market, this conversation is packed with the insights you need.

Timestamps
00:00:00 Intro
00:01:35 Building a Business Mindset
00:02:45 Thriving Through the Great Recession
00:04:55 Turning Crisis into Opportunity
00:07:11 Leadership & Team Expansion
00:10:36 Coaching Agents for Success
00:12:25 Accountability Systems That Work
00:13:55 Structuring Leadership & Splits
00:17:54 Rewarding High Performers
00:19:41 Recruitment Goals for 2024
00:22:22 Keeping Top Talent
00:25:40 Culture of Equal Splits
00:29:49 Luxury Service & Client Events
00:32:07 F1RE Round