In this episode of Deep Cuts Live with host Antoine Reid, Pete Johnson shares how made the jump from music to the world of cigars. Learn how Pete redefined the world of boutique cigars with his creative approach to marketing and branding, creating a brand around his desire to be different and to create a brand that didn't conform to industry standards. In addition to diving deep into the world of Tatuaje Cigars, Pete shares how he's re-investing in the future of the cigar industry through his advocacy work and support of cigar-friendly trade groups.