Delantero Tequila, made at NOM 1414, is the newest additive-free tequila brand making waves. In this tequila founder interview, Ilia Lerner shares how he went from vodka to tequila—and never looked back. In this full episode of Tasting Tequila with Brad, we explore how Ilia Lerner built Delantero Tequila from the ground up. Learn why NOM 1414, home of legendary Sergio Cruz, partnered with him, how soccer culture shaped the brand, and what makes Delantero one of the most exciting new tequila brands in 2025.

You’ll hear the full story—from Siberia to Jalisco—including how Ilia’s vodka business ended, and why he chose to launch a 100% agave, additive-free tequila at one of Mexico’s most respected distilleries.

This is a must-watch for tequila lovers, startup founders, soccer fans, and anyone who wants an inside look at how new tequila brands are born. If you love craft tequila, tequila interviews, or want to know more about NOM 1414 tequila, hit play and pour a glass.

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Drop a comment below — Have you tried Delantero Tequila or any tequila from NOM 1414? Let us know what you think!

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