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He Lost It All in a Hurricane and Came Back with 3 Clinics
One hurricane took Dr. Sebastian Bonnin from his best year ever — averaging $120K/month — to zero in less than 24 hours. No patients. No power. No revenue. What happened next is what makes this episode unforgettable: from doing spinal screenings covered in mosquitoes outside a supermarket… to building four clinics across two markets and turning his two worst moments into the biggest accelerators of his life.
🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures https://www.chiroxmarketing.com/audit
Sebastian Bonnin is the founder of Align Life Clinics and a coach at The Remarkable Practice. Sixteen years into practice, Sebastian was having his best year ever when Hurricane Maria hit Puerto Rico and wiped everything out overnight. Instead of shrinking, he rebuilt from scratch, kept his entire team through months of uncertainty, expanded from one location to multiple markets, and discovered a lesson that changed everything: your practice will never outgrow your self-worth. In this conversation, Sebastian breaks down his “certainty → attraction, conviction → conversion, clarity → retention” framework, the leadership lessons that kept his team loyal even when he couldn’t pay them, and the mindset shifts that helped him turn crisis into accelerated growth. He also shares powerful stories around money beliefs, self-esteem, forgiveness, and why the things you avoid most often hold your next breakthrough.
If you’re a chiropractor who feels stuck, knows there’s another level in your business, or feels like your mindset is holding back your growth, this episode will help you identify the real bottleneck — and show you how to break through it.
TIMESTAMPS:
00:00 Self-Worth Sets Limits
01:07 Hurricane Maria Hits Zero
03:39 Cash Crunch And Refunds
08:18 Crisis As Growth Catalyst
10:02 Catastrophe Economy Reality
15:04 Green Light To Action
16:59 Supermarket Screening Hustle
21:47 Expansion Through Necessity
23:39 Team Leverage And Leadership
25:00 Certainty Drives New Patients
27:25 Rewrite Your Rules
28:47 Self-Worth Drives Growth
30:25 Systems And Conversion Math
33:04 Relationship Audit Breakthrough
35:30 Forgiveness Letter To Money
39:41 Letting The Team Learn
44:13 Decisions Shape Destiny
48:03 Breaking Practice Plateaus
52:13 Audit Call And Next Steps
CONNECT WITH DR. SEBASTIAN BONNIN:
Instagram: https://www.instagram.com/drsebastianbonnin/
Website: https://drsebastianbonnin.com/
PRO TIP: Sebastian’s rule is simple: whatever you don’t feel like doing is usually exactly where your next growth lives. Make a list of the conversations, decisions, or actions you’ve been avoiding in your practice — then attack the hardest one first. That one decision could completely change your trajectory.
ABOUT CHIROX MARKETING:
We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/
View all episodes
By Corey HibenOne hurricane took Dr. Sebastian Bonnin from his best year ever — averaging $120K/month — to zero in less than 24 hours. No patients. No power. No revenue. What happened next is what makes this episode unforgettable: from doing spinal screenings covered in mosquitoes outside a supermarket… to building four clinics across two markets and turning his two worst moments into the biggest accelerators of his life.
🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures https://www.chiroxmarketing.com/audit
Sebastian Bonnin is the founder of Align Life Clinics and a coach at The Remarkable Practice. Sixteen years into practice, Sebastian was having his best year ever when Hurricane Maria hit Puerto Rico and wiped everything out overnight. Instead of shrinking, he rebuilt from scratch, kept his entire team through months of uncertainty, expanded from one location to multiple markets, and discovered a lesson that changed everything: your practice will never outgrow your self-worth. In this conversation, Sebastian breaks down his “certainty → attraction, conviction → conversion, clarity → retention” framework, the leadership lessons that kept his team loyal even when he couldn’t pay them, and the mindset shifts that helped him turn crisis into accelerated growth. He also shares powerful stories around money beliefs, self-esteem, forgiveness, and why the things you avoid most often hold your next breakthrough.
If you’re a chiropractor who feels stuck, knows there’s another level in your business, or feels like your mindset is holding back your growth, this episode will help you identify the real bottleneck — and show you how to break through it.
TIMESTAMPS:
00:00 Self-Worth Sets Limits
01:07 Hurricane Maria Hits Zero
03:39 Cash Crunch And Refunds
08:18 Crisis As Growth Catalyst
10:02 Catastrophe Economy Reality
15:04 Green Light To Action
16:59 Supermarket Screening Hustle
21:47 Expansion Through Necessity
23:39 Team Leverage And Leadership
25:00 Certainty Drives New Patients
27:25 Rewrite Your Rules
28:47 Self-Worth Drives Growth
30:25 Systems And Conversion Math
33:04 Relationship Audit Breakthrough
35:30 Forgiveness Letter To Money
39:41 Letting The Team Learn
44:13 Decisions Shape Destiny
48:03 Breaking Practice Plateaus
52:13 Audit Call And Next Steps
CONNECT WITH DR. SEBASTIAN BONNIN:
Instagram: https://www.instagram.com/drsebastianbonnin/
Website: https://drsebastianbonnin.com/
PRO TIP: Sebastian’s rule is simple: whatever you don’t feel like doing is usually exactly where your next growth lives. Make a list of the conversations, decisions, or actions you’ve been avoiding in your practice — then attack the hardest one first. That one decision could completely change your trajectory.
ABOUT CHIROX MARKETING:
We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/