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In this episode of the Built Local Podcast, we sit down with Michael from NoCo Pet Doors to break down how he built a unique local service business installing in-glass dog doors across Northern Colorado.

Michael shares how he went from working as a glazier to launching his own business with only $800, a one-page website, and a willingness to contact everyone he knew. What started as a small operation has grown into a specialized service business installing hundreds of pet doors per year through smart marketing, strong customer communication, and a service people often do not even know exists.

We also talk about Meta ads, door hangers, yard signs, Google reviews, and how Michael built systems that allow the business to run without him. If you run a service business and want to generate more leads, improve your customer experience, and build something scalable, this episode is packed with practical lessons.

🎯 What This Video Covers
• How Michael got into in-glass pet door installation
• Starting a business with only $800
• Getting first customers through personal contacts
• Using yard signs and door hangers to grow locally
• Why Meta ads became his top lead source
• How to create ads people actually stop scrolling for
• Pricing for pet door installation
• Smart WiFi dog doors and advanced pet door features
• The logistics challenges of custom glass orders
• Why communication drives 5-star reviews
• How Review Harvest helped double Google reviews
• Building a business that runs without the owner
• The story behind Service Catalyst
• Why peer mentorship matters for service business owners
• Advice for overwhelmed entrepreneurs

⏱️ Timestamps
0:00 Intro
0:40 What NoCo Pet Doors does
1:00 How Michael got into the industry
1:45 Failed businesses and lessons learned
2:20 Starting with only $800
3:10 Getting first customers
4:00 Yard signs and door hangers
5:30 Organic social media and awareness
7:00 Pet door pricing
7:45 Smart WiFi pet doors
9:30 Main lead sources today
10:00 Meta ads that convert
12:45 Monthly install volume
13:00 Biggest growth challenge
14:00 Customer communication systems
15:30 Experience with Review Harvest
17:50 Service Catalyst explained
21:50 Advice for service business owners

#HomeServiceBusiness #LocalBusiness #Entrepreneurship #GoogleReviews #MetaAds #SmallBusiness #PetBusiness #ServiceBusiness #BuiltLocal #ReviewMarketing