He risked everything to build Nosotros Tequila. In this exclusive interview, founder Carlos Soto shares how a 22-year-old college student turned a tequila class project into an award-winning brand. He risked everything to start a tequila brand — with just $18,000 and a college business plan. In this in-depth interview, I sit down with Carlos Soto, founder of Nosotros Tequila, to unpack the real story behind the brand. From withdrawing every dollar he had at 22 years old, to winning Double Gold at the San Francisco World Spirits Competition, this is a raw, honest look at what it takes to build a tequila brand the right way. We cover: • How Nosotros started as a college project • Why Carlos blended Highland and Valley agave • What “clean tequila” really means • Additive-free production and fermentation choices • Mezcal vs tequila and wild agave education • The future of Nosotros and owning their own distillery If you care about real tequila stories, additive-free production, and the human side behind the bottle — this one’s for you. Learn more about Nosotros Tequila: https://nosotrostequila.com Subscribe for weekly tequila interviews, reviews, and education. Chapters 00:00 He Risked Everything 01:12 Who Is Carlos Soto? 03:10 A College Project That Became Nosotros Tequila 06:45 Taking Out $18,000 at 22 Years Old 09:30 Winning Double Gold (The Turning Point) 12:05 Highland vs Valley Agave Explained 15:40 Additive-Free Tequila & Clean Fermentation 18:30 Tasting Nosotros Blanco (Live Reaction) 22:15 How Nosotros Builds Flavor Without Additives 26:10 The Meaning Behind “Nosotros” 29:45 Reposado & Barrel Choices 33:20 Mezcal Education: Beyond Smoke 38:00 Wild Agave & Sustainable Mezcal 42:10 Investing in Their Own Distillery 45:30 The Future of Nosotros Tequila 48:40 Final Thoughts & Cheers #HeRiskedEverything #NosotrosTequila #TequilaInterview #AdditiveFreeTequila #TequilaStory #CarlosSoto #TequilaFounder #TequilaPodcast #CraftTequila #TequilaEducation #TequilaBusiness #AgaveSpirits #TequilaLife #TequilaCommunity #MezcalAndTequila © Tasting Tequila with Brad