In this episode of Next Up with Adam Breneman, presented by Teamworks, USC General Manager Chad Bowden joins the show for a behind-the-scenes look at what it really takes to build a national powerhouse football program.

Chad shares how he made the decision to leave Notre Dame and join Lincoln Riley at USC in just 24 hours, and why he believes California is home to the best high school football talent in the country.

He opens up about how the role of a college football GM has evolved, what most fans and media don’t understand about NIL, and the pressure that comes with building not just a roster, but a culture. From his daily routine, to what it’s like working alongside Lincoln Riley, to USC’s transition to the Big Ten—this conversation is packed with insight from one of the sharpest minds in college football.

If you're a USC fan, a football junkie, or just curious about what goes into building a powerhouse program in today’s game, this is a must-watch.

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CHAPTERS:

0:00 - Intro

:36 - When Bowden knew he wanted to go to USC

1:51 - How the GM role has changed in the past 3 years

2:50 - Strategy for developing and maintaining relationships

4:38 - Winning the offseason as a GM

7:04 - Day in the life as USC football GM

9:05 - Favorite moment so far at USC

10:00 - Lessons form Lincoln Riley

10:58 -USC joining the Big 10

12:19 - What fans don't understand about NIL

13:52 - How USC can win a National Championship

On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.

Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.

Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.