Head Office

I'm on a mission to tell 100,000 business owners that they don't have to be subject to their brains. Why? Its number one job is to keep you safe.

Thousands of years ago, that meant protecting us from danger.

Today, we're usually not running from predators, but our brains are still reacting as though uncertainty in business is a danger.

Once we understand that, we start making better decisions.

Your brain is designed to keep you safe. Not successful. And one of the safest things you can do is stay busy. Busy allows you to postpone those uncomfortable moments while you're convincing yourself you're making progress. Your brain loves that trade. Your business pays the price.

Today's topic is something that costs business owners more time, money, and mental energy than almost anything else. What is it? It's the difference between a choice and a decision.

Most people think they're the same. They're not.

Once you discover the difference, you'll understand why you feel mentally exhausted when you really haven't been working that hard.

Your brain is not on your side.

Not because it's broken, not because you're self-sabotaging, but because your brain has one job and it's not helping you build a seven-figure company.

Its job is to keep you alive, keep you safe, and keep things exactly the way they are.

In this episode of Head Office, Business Coach Jacki Elsom will go over this truth that probably wasn't shared with you when you started your business and unpack how to move forward.