Enhanced performance textiles cool you down when you’re hot, and help keep you warm when you’re cold. They also help you sleep better, perform better athletically, and stay cool and collected when it counts.

 Such thermoregulatory properties might sound like science fiction, but Cocona Labs developed its proprietary 37.5 Technology directly from nature. The company’s creator found he could withstand the high levels of heat in Japan’s volcanic sand baths due to a mineral that balanced heat gain and heat loss through moisture management. Fast forward to today, where the company has harnessed this technology and embedded it into textiles for apparel, footwear, bedding, home goods and more.

In this Fireside Chat, Edward Hertzman, founder of Sourcing Journal, sits down with Scott Whipps, EVP global apparel, and Beth Amason, VP of fabric innovation, at Cocona Labs, the makers of 37.5 Technology. They explain how their natural mineral technology works to enhance the textiles of their brand partners, and how it also creates a more sustainable product.

Watch the Fireside Chat to learn:

· What the number 37.5 specifically represents in thermoregulation and how its technology can be applied to textiles

· How this technology has been proven to increase athletic performance and endurance, both for professional athletes and the sports enthusiast

· How 37.5 Technology is different from wicking or phase-change technology

· How Cocona Labs partners with its brand partners to help them explain the technology to their consumers

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