Today I'm chatting with The Construction Copywriter, Cathy Camera about headache free marketing - music to my ears! We chat about all things content, including why case studies are so effective and how you can use them in your business.

We dive into:

• Being clear on your target market
• The power of testimonials
• Selecting impactful words
• Understanding SEO and keyword research
• Marketing is much more than social media

For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-138/