Got a case of content writer’s block? A huge component of SEO is content writing, and every web page and article needs a headline. Learn how to craft click-worthy headlines, with tips from Bruce Clay, Kristi Kellogg, Virginia Nussey and Duane Forrester. Later in the show, they’ll discuss the latest happenings with Twitter, including its major market cap fall, it’s new initiatives to curb abusive tweets, and its discontinuation of Vine.