Got a case of content writer’s block? A huge component of SEO is content writing, and every web page and article needs a headline. Learn how to craft click-worthy headlines, with tips from Bruce Clay, Kristi Kellogg, Virginia Nussey and Duane Forrester. Later in the show, they’ll discuss the latest happenings with Twitter, including its major market cap fall, it’s new initiatives to curb abusive tweets, and its discontinuation of Vine.

Where is the digital marketing industry headed? Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg look ahead five years from now. Find out what changes you need to prepare for now. The only way to succeed is to anticipate coming changes — that way, when the switch flips, you’re ready. The hosts talk about voice search, Google Home, the Internet of Things and more. They dive deep into progressive web apps, in particular. PWAs deliver users an app-like experience, and work on every browser imaginable. Find out what Google is doing to ensure adoption of PWAs.

On Nov. 4, Google announced that it is moving toward a mobile-first index. Currently, the index is based on desktop versions of websites. In the future, the index will look to mobile versions of sites primarily instead. Bruce Clay, Virginia Nussey, Kristi Kellogg and John Alexander talk about what that means for digital marketers. This major change is something that digital marketers need to prepare for now. Listen in to learn more about the change and how to best prepare. And later in the show, you’ll hear the latest news when it comes to Snapchat ads, haptic ads and ads in Facebook Messenger.

Featured Snippets are a great way to stand out on a search engine results page. Bruce Clay, Duane Forrester, Kristi Kellogg and Virginia Nussey share their top tips on how to earn a coveted Featured Snippet at the top of the SERP. From including long tail queries in headers to using bulleted lists, you’ll find out what kind of tactics can land you a Featured Snippet. Later in the show, find out how the real-time Penguin will affect SEO moving forward. It rolled out on Sept. 23 and SEOs are wondering if this bird stands to kill off spam for good. Listen in to find out what BCI thinks!

Digital marketers are technophiles who love a good tool to save time, get results, prove value and save money. The SEOToolSet suite that Bruce Clay, Inc. developed and uses for clients every day is now more affordable than ever. SEOToolSet 6.1 launched this month and with it, a sleek new price tag: $25 a month per project.SEOToolSet 6.1 also boasts new tools for analyzing mobile friendliness and SSL security, and improved rank tracking, just to name a few. If you’ve ever wondered what SEO tools to use, what makes SEOToolSet different, or what tools we use to analyze web pages and websites daily, this episode with Bruce Clay, Duane Forrester, Aaron Landerkin, Paula Allen and Virginia Nussey has the answers.

Google unveiled its voice-activated smart home system, Google Home, at a press conference this month. With Google Home, you can search, order dinner, book a car and so much more. But how is Google choosing what car service to off you when you make your request? These are the things that SEOs need to be thinking about now. Listen in as Bruce Clay, Kristi Kellogg, John Alexander and Paula discuss the future of digital marketing and how to optimize for Google Home. Later in the show, they’ll discuss the latest news making digital marketing headlines, including major announcements from Google and a look at Snapchat’s latest creation.

Each fall, social media leaders Lisa Buyer, Jabez Lebret, and Melissa Fach teach an all-day social media masterclass at the search, social media and affiliate marketing conference Pubcon in Las Vegas. These three social savants sat down with SEM Synergy hosts Virginia Nussey and Kristi Kellogg to talk all things social media marketing. Listen in for their thoughts on how brands can succeed with Twitter, livestreaming video, Facebook and Snapchat.

If you want content that ranks high and is highly engaging, it's critical to keep it up to date. The most successful sites spend quite a bit of time and money investing in content — content, after all, is how you demonstrate expertise, authority and trust, which are key factors that Google looks at to determine the quality of your site. Listen in as Bruce Clay, Virginia Nussey, Kristi Kellogg and John Alexander talk about how to get your content up to date. Learn what goals to set, how to take inventory and analyze current performance, leverage user testing and more.

Dr. Robert Cialdini, author of “Influence,” is one of the most widely known and read social psychologists. “Influence” lays out six principles of marketing: reciprocity, commitment, social proof, authority, liking and scarcity.  Earlier this month, he came out with a new book. Picking up where “Influence” left off, “Pre-Suasion” discusses a seventh principle: unity. Kristi Kellogg, Duane Forrester, Paula Allen and John Alexander take a closer look at the principles of marketing and how they apply to digital marketing today. In addition, they’ll talk about the latest news making digital marketing headlines, including LinkedIn conversion tracking, an update to the character count on Twitter, warnings surrounding widgets and more.

Digital marketers have been waiting two years for a Penguin update — that's a long time to wait, especially if you're anticipating a rise in traffic and revenue when the update hits. Bruce Clay's advice? Adjust your expectations. Unless you you've gone beyond link pruning and disavowing and done the actual work of boosting the relevance and value of your site overall, the Penguin update is unlikely to be the Hail Mary many think it will be. Bruce discusses the implications of the Penguin refresh with Duane Forrester, Virginia Nussey and Kristi Kellogg. Later in the show, they take a look at how Apple's emerging technology (including iOS 10 and the iPhone 7) will impact digital marketing and consumer behavior.