Each fall, social media leaders Lisa Buyer, Jabez Lebret, and Melissa Fach teach an all-day social media masterclass at the search, social media and affiliate marketing conference Pubcon in Las Vegas. These three social savants sat down with SEM Synergy hosts Virginia Nussey and Kristi Kellogg to talk all things social media marketing. Listen in for their thoughts on how brands can succeed with Twitter, livestreaming video, Facebook and Snapchat.