A million-dollar book isn’t success anymore—it’s table stakes. In this episode, join business advisers John W. Sbrocco and Craig Lack as they reveal the specific habits and mindsets that drive brokers to multi 7-figure success and give you a practical roadmap to scale beyond your current limitations.

What we cover in this episode:

• Why million-dollar books are like million-dollar houses (not what they used to be)
• How to invest 8-12% of revenue back into growth (masterminds, coaches, marketing)
• Why targeting 150-350 life groups beats chasing small accounts
• The #1 factor that separates elite producers: getting in front of more people
• Daily prospecting habits that never stop (even between meetings)

LEARN MORE
Heads Up Adviser: https://virtuealliance.com/heads-up-adviser/
Virtue Health: https://virtuealliance.com/

CONNECT ON LINKEDIN
John W. Sbrocco: https://www.linkedin.com/in/johnwsbrocco/
Craig Lack: https://www.linkedin.com/in/craiglack/

Are you tired of hearing "no" from prospects, even when your solution is a perfect fit? 

The problem isn't your offer, it's human psychology. In this episode, we break down the core reasons clients resist change and give you a practical framework to overcome objections and finally get them to say "yes."

LEARN MORE: Heads Up Adviser: https://virtuealliance.com/most-recent/why-your-prospects-keep-saying-no/
Virtue Health: https://virtuealliance.com/

CONNECT ON LINKEDIN: 
John W. Sbrocco: https://www.linkedin.com/in/johnwsbrocco/
Craig Lack: https://www.linkedin.com/in/craiglack/

Thank you to our sponsor: Virtue Health.

On Today's Episode: Why do you need to play the long game in a world chasing quick wins? It's easier to stay with the same book of business every year than reinventing and betting on yourself to earn more in the long run.

Welcome to a new episode where industry experts John W. Sbrocco and Craig Lack reveal how to thrive in the health insurance industry by playing the long game.

Key Takeaways: The benefits of delaying instant gratification for your business. Tactics for taking calculated risks and investing in your future. How to build a million-dollar business after major setbacks. How to leave stability for opportunity today.

Whether you're dealing with high client demands, market competition, or financial uncertainty, this episode provides the tools to overcome that.

Show Sponsor: virtuealliance.com 

Follow Heads Up Adviser: 

Facebook group: https://www.facebook.com/groups/headsupadviser 

Website: https://virtuealliance.com/heads-up-adviser/ 

Follow John Sbrocco: 

LinkedIn: https://www.linkedin.com/in/johnwsbrocco/ 

Follow Craig Lack: 

LinkedIn: https://www.linkedin.com/in/craiglack/ 

Website → https://catilizehealth.com/  

In this episode of Heads Up Adviser, John W. Sbrocco and Craig Lack challenge the concept of winning in both business and life.

This episode is packed with insights that will make you reflect and redefine your success.

Here’s a sneak peek:

-How time changes your definition of winning 

-Why people get wired to believe their past is their future 

-How brokers can package themselves and win the market 

-The reason simplicity sells: it avoids overwhelming clients 

-Why, if you want to win, you need to do what losers won't do 

Don't miss this discussion that questions whether you really want to win or need to win.

Show Sponsor Virtue Health → https://virtuealliance.com

Follow Heads Up Adviser: Youtube → https://www.youtube.com/headsupadviser

Website → https://virtuealliance.com/heads-up-adviser/

Facebook group → https://www.facebook.com/groups/headsupadviser

Follow John W. Sbrocco: LinkedIn → https://www.linkedin.com/in/johnwsbrocco/

Website → https://virtuealliance.com/

Follow Craig Lack: LinkedIn → https://www.linkedin.com/in/craiglack/

Website → https://catilizehealth.com/

In this episode of Heads Up Adviser, John W. Sbrocco and Craig Lack uncover why some brokers after 5 years still have the same size book. The main reason? Short term dopamine.

We touch on:

• How dopamine addiction (social media and distractions) impacts your business
• Steps you can start taking today to break free from feeling miserable
• How a 20% increase in efficiency can double your revenue
• Why, when you make more money, you need more “No’s”
• The cycle of short-term pleasure vs. long-term goals
• Why your environment impacts your success

Don’t miss this conversation where we share genuine advice and personal stories that will help you recognize and manage your dopamine triggers.

Whether you’re looking to boost your efficiency, increase your revenue, or find more fulfillment in life, this conversation has something for you.

Show Sponsor→ https://virtuealliance.com 

Follow Heads Up Adviser: Facebook group → https://www.facebook.com/groups/headsupadviser 

Youtube → https://www.youtube.com/headsupadviser 

Website → https://virtuealliance.com/heads-up-adviser/

LinkedIn→ https://www.linkedin.com/company/virtuehealth

Follow John W. Sbrocco:

 LinkedIn → https://www.linkedin.com/in/johnwsbrocco/ 

Website → https://virtuealliance.com/

Follow Craig Lack: LinkedIn → https://www.linkedin.com/in/craiglack/ 

Website → https://catilizehealth.com/

In this episode of Heads Up Adviser, Craig Lack and John Sbrocco discuss daunting topics of failure and fear in business, sharing their personal experiences and insights.

We touch on:

- Why failure feels devastating and how to flip the script

- How to use failure and fear as a motivator rather than a deterrent

- Simple steps to reprogram your brain for success in business and life

- How to catch negative thoughts and replace them with productive ones

- The difference between micro failure vs. macro failure

- Overcoming social anxiety post-COVID

Don’t miss this conversation where we explore fear in business, relationships, and personal challenges, stressing why we need to push through discomfort and be introspective.

We also address social anxiety post-COVID and overcoming self-limiting beliefs, offering practical tips for personal and professional growth.

Show Sponsor→ https://virtuealliance.com

Follow Heads Up Adviser:

Facebook group → https://www.facebook.com/groups/headsupadviser

Youtube → https://www.youtube.com/headsupadviser

Website → https://virtuealliance.com/heads-up-adviser/

Follow John W. Sbrocco:

LinkedIn → https://www.linkedin.com/in/johnwsbrocco/

Website → https://virtuealliance.com/

Follow Craig Lack:

LinkedIn → https://www.linkedin.com/in/craiglack/

Website → https://catilizehealth.com/ 

In this episode of Heads Up Adviser, Craig Lack, and John Sbrocco discuss why passion alone won’t cut it in sales and business.

We touch on:

- The reality of passion in work and self-employment

- Why you don't need to love every aspect of your work

- Importance of discipline and habits

- Embracing discomfort in self-employment

- Finding purpose and excitement in work

- Overcoming challenges for success

- Shifting your mindset to overcome obstacles

- Adopting a "savage" mentality for success in a competitive market

Don’t miss this conversation where we explore the reality behind the “passion” myth.

Why discipline is the true driver of success, why having a clear purpose is key: whether it's helping others or providing for your family.

And why you need to embrace discomfort and adopt a resilient mindset to achieve success in a competitive market.

Heads Up Adviser:

Facebook group → https://www.facebook.com/groups/headsupadviser

Youtube → https://www.youtube.com/headsupadviser

Website → https://virtuealliance.com/heads-up-adviser/

Follow Craig Lack:

LinkedIn → https://www.linkedin.com/in/craiglack/

Follow John W. Sbrocco:

Website → https://virtuealliance.com/ 

LinkedIn → https://www.linkedin.com/in/johnwsbrocco/

🔥 Ready to supercharge your sales? In this episode of Heads Up Advisor, John and Craig are back with explosive tips and tricks to help you nail that crucial first meeting. Discover how Craig closed a 20,000-life group in just 20 minutes and learn how you can apply these game-changing tactics to your own sales strategy. 🚀 💡 

Topics Covered: 

1. The secrets to making the first meeting count 

2. Craig’s unbeatable intelligence-gathering techniques 

3. Crafting a pitch that gives you a competitive edge 

4. Using storytelling to captivate and convert

 5. How to handle objections like a pro 

6. Insider tips on industry-specific targeting 

Don’t miss out on these insider secrets that can transform your sales approach and skyrocket your success! Hit that subscribe button and join us every Thursday for more killer sales advice. 🎧🔥 

virtuealliance.com 

🌐 Facebook Group → https://bit.ly/huagroup

📺 Youtube → https://www.youtube.com/headsupadviser

🎙️ Podcast → https://apple.co/3giotC5 | https://spoti.fi/3VhRfBg 

Thanksgiving is just around the corner, and on this special episode of the Heads Up Adviser Show, John Sbrocco and Craig Lack are serving up something truly meaningful.

Join an insightful discussion on how to make gratitude a year-round practice with your clients and prospects. 

____

Want more Heads Up Adviser? 

🏆 Become an Insider → https://headsupadviser.com 

🎙️ Podcast → https://apple.co/3giotC5 | https://spoti.fi/3VhRfBg 

💡 Blog → https://bit.ly/headsupadviser

📺 Youtube → https://www.youtube.com/headsupadviser

🌐 Facebook Group → https://bit.ly/huagroup

📖 Broker's Guide → https://virtuealliance.com/28-reasons/

🎓 Webinar: Discover How Brokers Are Winning 10+ New Accounts A Year→ https://virtuealliance.com/masterclass/

🪩 Work with us - https://virtuealliance.com/demo/

Ready to ignite your motivation, supercharge your energy, and secure those game-winning prospects in Q4 / 2023?
John Sbrocco and Craig Lack curated expert insights and motivational tips to empower you to finish the year strong.

Picture this – turning the tide, snatching deals out of the jaws of defeat, and wrapping up Q4 like a champ. Yeah, that's the vibe, and this episode is your backstage pass to making it happen.

Get ready to absorb real talk and insider tips on how to be the hero who swoops in and closes those deals everyone else thought were impossible. We're talking about strategies that'll have your competitors scratching their heads, wondering how you pulled off that epic turnaround.

____

Want more Heads Up Adviser? 

🏆 Become an Insider → https://headsupadviser.com 

🎙️ Podcast → https://apple.co/3giotC5 | https://spoti.fi/3VhRfBg 

💡 Blog → https://bit.ly/headsupadviser

📺 Youtube → https://www.youtube.com/headsupadviser

🌐 Facebook Group → https://bit.ly/huagroup

📖 Broker's Guide → https://virtuealliance.com/28-reasons/

🎓 Webinar: Discover How Brokers Are Winning 10+ New Accounts A Year→ https://virtuealliance.com/masterclass/

🪩 Work with us - https://virtuealliance.com/demo/