The Archery Project

Healing Through Archery: The Story Behind Endex Archery with Jay McCoy


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What happens when a bow becomes more than just a tool for hunting or competition? For veterans and first responders battling the invisible wounds of trauma, it can become a lifeline.

Jay from Endex Archery joins us to share the powerful story behind this unique nonprofit. After losing six teammates during a 2015 deployment, Jay found himself spiraling into depression and isolation. His Matthews Creed bow became an unexpected source of healing, allowing him to escape his "trauma goggles" and be fully present for the first time since returning home.

This personal transformation sparked a mission: to provide veterans and law enforcement officers suffering from PTSD with the equipment, training, and community they need to heal through archery. With ambassadors in seven states and over 70 heroes helped so far, Endex is breaking down stigmas around mental health while creating paths to post-traumatic growth.

"Trauma changes you forever," Jay explains. "There's no going back to who you were before. What we're offering is a way forward." Through one-on-one mentorship and full equipment support, Endex Archery guides heroes into the welcoming archery community, where healing happens "shoulder to shoulder" rather than in isolation.

The conversation reveals why archery proves particularly effective for trauma survivors  the required focus, the mind-body connection, and the supportive community all contribute to its therapeutic power. Jay also shares Endex's ambitious vision for a 100-acre "Proving Grounds" facility where heroes can immerse themselves in multiple healing modalities centered around archery.

Whether you're passionate about archery, mental health, or supporting our veterans, this episode offers profound insights into how an ancient practice is providing modern healing for those who've sacrificed so much.

Visit https://endexarchery.org/ to donate, volunteer, or refer a hero to the program.

🏹 Shop Extreme Outfitters for all of your archery & bowhunting needs: https://extremeoutfitters.com

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https://www.youtube.com/@thearcheryproject

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The Archery ProjectBy Zakk Plocica

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