Health Coach Academy

When we hear about successful businesses, we often hear stories about the strategies that got these businesses to where they are. Whether that was a brilliant marketing campaign, or a unique branding idea. But we often don't get a glimpse of the mindset shift required to make radical changes in ourselves, especially when we are coming from traditional 9 to 5 jobs or corporate settings.

In this episode, we dive deep into the mindset transformations essential for unlocking your entrepreneurial potential. We explore how shifting your identity from a traditional employee to a proactive entrepreneur is key to business success. You'll learn how to reframe limiting beliefs, embrace new habits, and adopt the mindset of a leader. Whether you're just starting out or looking to take your business to the next level, this episode will guide you through the psychological and emotional shifts required to become the CEO of your own life and business.

To share how to shift, we invited Rashi Nayar to the show. Rashi is a business coach and IIN alum who helps driven coaches scale to 7 figures through done for you marketing and content creation organically.

Podcast guesting is a powerful strategic tool for personal branding and business growth. By appearing on other people's podcasts, you can easily expand your audience, establish authority in your niche, and build meaningful connections. Podcast guesting also allows you to leverage these appearances to amplify your message, enhance credibility, and ultimately drive more opportunities to your business. 

In this episode, we invited Sam Brake Guia to the show to discuss his experience in the podcast guesting world.  Sam is the Co-Founder of PodWritten, a podcast guest booking service who aims to helping health and wellness professionals get booked on podcasts.  He is also the host of the hit podcast Mics to Millions.

The number one complaint health coaches have when starting out in their practice revolves around client acquisition.  How do we get consistent clients, especially when we are brand new to the game?  How do we get clients when we aren't established and we might be on a tight budget as well?  This dilemna is the main reason why health coaches never get their businesses off the ground and end up putting their certifications in the attic.

In this episode, we invited Michael Krug back to the show to share his brilliant strategy on getting consistent clients.  Mike leverages Facebook groups to demonstrate his expertise and ends up getting paying customers readily willing to jump on his offers.  Listen in as Mike gives a step by step approach on this art and how this cost effective approach has been the backbone of his business.

Imagine the power of having insider corporate financial strategies for your health coaching business?  How much of a powerful infusion that would be!  In this episode, Danielle Hendon shares insights on applying these strategies to small and medium-sized businesses. She discusses practical tips for budgeting, cash flow management, and strategic planning, helping entrepreneurs optimize their finances, make informed decisions, and drive sustainable growth. 

Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners on a scale that fits their company and budget. Coupling her decade of experience in corporate finance and accounting with her passion for people, Danielle brings the benefit of “big business” financial analysis to entrepreneurs. Now, instead of helping corporations increase share price, Danielle gets to help business owners increase their personal livelihoods so they can leave a legacy and lasting impact on their community.

There's a lot that can be learned when you are working at Fortune 500 companies that can be transferable to a small business.  These valuable insights help you mold your vision at a significantly broader scale and allow you to put into practice the successful strategies that these large companies routinely employ.

In this episode, Jennifer Lackey shares her expertise in helping businesses achieve sustainable growth and scalability. Drawing from her experiences at McKinsey and Company and Nike, as well as her education from Harvard Business School, Jennifer discusses key strategies for building strong foundations for long-term success.

As a health coach, I really love data.  We are often at a disadvantage when it comes to data because unlike doctors, we generally don't have easy access to testing or labwork.  But what if we can actually access critical information that has huge health implications right from wearable tech? With the help of heart rate monitors that are easily accessible on our phones or other wearable devices, we can get to know our clients body better and help them gain better control of their stress balance and their autonomic nervous system. To share his insights on the benefits of capturing your heart rate variability, we invited Dr. Torkil Færø to the show. Dr. Torkil is the author of The Pulse Cure and joins the show to describe how tuning into your heart rate variability can show you how your personal constitution reacts to specific stressors and help us tailor what is needed for optimal health. 

How quickly we forget!  Once upon a time, the online fitness and coaching world wasn't a thing.  Then the world changed.  We all adapted to a world where we moved our lives online.  Still, that transition isn't easy and there's a lot of mistakes a health coach or a trainer can make that can stall their success.

To demonstrate how he navigated the transition and how he built a booming online business, we invited Cody Watkins to the show.  Dubbed the “King of Transformation,” Cody is a renowned online fitness coach with an amazing story. Starting his fitness journey at 15, he quickly rose to become a top trainer and then boldly launched his own online coaching business, which he has now scaled worldwide. With a holistic approach to health and fitness, Cody empowers others to overcome their challenges and transform their body, mindset, and life. His influence extends far and wide, with over 75,000+ followers on Instagram and thousands of clients all over the planet.

Health coaches are naturally helpers.  We authentically care about our clients and are out for their best interests. This puts us at a distinct business advantage! Putting clients first is essential for building a successful business. This approach fosters loyalty, trust, and positive word-of-mouth referrals. When clients feel valued and understood, they are more likely to remain loyal and recommend your services to others. This client-centric approach not only enhances customer satisfaction but also drives business growth and sustainability. 

Stephanie Fusnik joins the show to drive this point home.  Stephanie is nutrition coach, personal trainer, manual osteopathic and neurokinetic therapist, public speaker, and CEO of VitalityOET.  VitalityOET is a women's nutrition, health, and fitness company that focuses predominantly on women's hormones, particularly during perimenopause and onwards.  The company's  mission is to teach women about how their bodies change during this period of their life so that you can finally reach your health and fitness goals, feel in control and at home in your body again, live a life full of vitality, and really understand how to take care of this new body.

One of the most popular life phrases is, "It's not what you know, it's who you know".  This holds true for successful health coaching practices as well.  By building your network, you can get one of the most sought after leads any business owner would desire: referrals.  To this day, nothing beats a referral.  And mastering how to network in a way that gets you referrals will only build your bottom line.

To explain how to properly leverage your current network, we invited Kenneth Tinglum to the show.  Kenneth is a nutrition expert and a National Trainer at BNI.  His mission in both roles is to empower and uplift—whether it's helping business owners and professionals expand their networks and increase their revenue through building relationships and helping eachother, or guiding individuals towards their optimal health and wellness. Since 2007, he has been deeply involved in both, nurturing dynamic business networks and creating better health.

Is organic traffic dead?  Not exactly.  However, it isn't free.  It costs a ton of time.  So if you want to grow your business fast, you should consider spending money over spending your time. Health coaches can use paid ads to find more people by using ads on a variety of platforms from Facebook to Google and get themselves in front of their ideal clients in a hurry.  But this is an art and we would never recommend haphazardly throwing money against the wall with ads either.

So to guide us through the world of paid ads, we invited Yuri Elkaim to the show. Yuri is the CEO of Healthpreneur and a New York Times bestselling author.  Yuri overcame early health challenges and a career in professional soccer and built an online health empire, impacting over 500,000 lives and authoring three bestselling books. After selling his business in 2018, he launched Healthpreneur®, guiding health professionals in creating successful virtual practices. Since then, he has helped over 1300 entrepreneurs earn over $217M in collective revenue.