If you recently graduated with a health coach certification, you may be wondering how much to charge for your coaching services or if you really need a website to book clients. Hannah and Cathy talk about common questions new health coaches have and how the Health Coach Group can help create the successful coaching business you want!  

In this episode, Cathy and Hannah discuss the following:

• What most health coaches lack when they first start their own business 
• Why health coaches need to narrow their target market as much as possible
• Who needs a website and how it benefits health coaches and their clients  
• Advice for offering a free “strategy session” vs. a free consultation
• Whether you should provide pricing on your health coaching website 
• Health Coach Group resources about setting prices for your coaching services 
• How much time is needed to offer group coaching vs. 1:1 coaching 
• How the Health Coach Group helps coaches manage all the content needed for a membership program
• How much time you’ll spend on building a successful health coaching business
• How quickly new coaches can expect to get clients and get their business started 
• Why it’s important to know where your target market is on social media

Mentioned In This Episode:

Institute for Integrative Nutrition (IIN)

The Inner Circle Membership Program

Building Abundance

Membership Mastery 

Natural Health Immersion Program

B School

Facebook

TikTok

Instagram

Pinterest

LinkedIn

YouTube

Links to resources:

Health Coach Group Website

PRICING Health Coach Rates: How to Charge for Your Services 

Smarter Revenue Spreadsheet

Email: [email protected]

If you’re a new health coach trying to build a successful business, remember you’re not alone! Ashlie Pappas joins Cathy to share different ways new health coaches can feel less overwhelmed and 3 actions to get your coaching business off the ground! 

In this episode, Cathy and Ashlie discuss the following:

• Practices successful health coaches adopt
• The biggest mistake struggling health coaches make 
• The power of narrowing your niche 
• 3 Actions for new health coaches: Build an audience, create an opt-in offer, start collecting emails    
• The importance of letting go of the fear of failure 
• Example of a success story from Ashlie’s coaching experience  

Ashlie Pappas has over a decade of experience in the health and wellness industry. Originally a fitness coach and personal trainer, she created an online business focusing on mindset, podcasting, and aromatherapy. Ashlie currently offers business coaching through the Health Coach Group.  

Mentioned In This Episode:

Platinum Membership Program

Building Abundance

Online Marketing Mastery

Synduit

Healthee

MailChimp

Infusionsoft

Constant Contact

ConvertKit

12 Day Detox

Links to resources:

Health Coach Group Website

The Health Coach Group provides amazing resources and support if you’re looking to finally start your own coaching business. Tina joins Cathy to ask the most common questions people wonder about the Health Coach Group. Some answers may surprise you while others are sure to inspire you to consider joining a great community of health coaches and wellness industry business owners!

In this episode, Cathy and Tina discuss the following:

• Where should I start when beginning my business?
• How fast can I get my business started?  
• Can I integrate my own programs with the Health Coach Group membership site?
• What should I offer my clients after the membership program I offer finishes? 
• How many coaches are part of the Health Coach Group? 
• Can I use the Health Coach Group programs for 1 on 1 coaching AND group programs?
• What’s the best way to deliver Health Coach Group programs to clients?
• What is Healthee?  
• I have my own website. Can I add the Health Coach Group membership site to it? 
• Do you provide support or a virtual assistant (VA) for my personal website?
• How many pages does my starter site come with? 
• Do I pay a yearly fee for my Health Coach Group membership site? 
• Do I pay a yearly fee for my starter site? 
• Can I add more programs to my membership site later? Is there a fee?
• How do my clients pay me? Do I need to set that up? 
• How do I build a list, attract & retain customers? 
• Does the Health Coach Group have a mentorship program?
• What’s the most popular Health Coach Group program?
• Do I collect taxes from my clients? 

Mentioned In This Episode:

The Inner Circle Membership Program

Natural Health Immersion Program

12 Day Detox

Membership Mastery 

Clutter Cleanse

30 Day Challenge 

Healthy Holidays 

3-6-9-12 Month Programs

Healthee

Divvy

Siteground

Platinum Membership Program

Online Marketing Mastery

PURE 

Art of Aging

Spiritual Cleanse

Lighter Life

Building Abundance

Links to resources:

Health Coach Group Website

Ever consider starting your own podcast? Chel Hamilton joins Cathy and shares her own journey from hypnotherapist to successful podcaster. 

In this episode, Cathy and Chel discuss the following:

• Benefits of having podcast for those in the wellness industry
• Suggestions for beginning your own podcast 
• How Chel gained listeners for her podcast by doing research within her field of expertise 
• Different research tools Chel used for building her show 
• How Chel promoted her podcast 
• What drives Chel’s income and the benefits of networking
• The reality of having your own podcast

Top Tips for Starting a Podcast 

• Don’t get stuck on the technology
• Make a show that offers a solution that people are already trying to solve for themselves
• Do a show that you would personally love to listen to  
• Start short and start doable    

Chel started her podcast 5 years ago and her show is now her main source of income. She understands the value of referrals and offering a solution clients are already searching for.    

Mentioned In This Episode:

Chel Hamilton

WordTracker

Long Tail Pro

Google Ad Words

B-School

Links to resources:

Health Coach Group Website

Many current health coaches didn’t grow up with schools that offered classes in entrepreneurialism. Marie joins Cathy to share advice for business owners of all backgrounds and why B-School might be for you!

In this episode, Cathy and Marie discuss the following:

• Suggestions for branding your product with or without including yourself in the package 
• The secret behind the success of Marie’s affiliate program and B-School
• What makes B-School stand out from the competition 
• Marie’s approach to evaluating and shifting her business 
• Why B-School’s Module 1 “Profit Clarity” is crucial for health coaches
• The biggest mistake new entrepreneurs make when building their business
• Advice for creating a “business prenup” for potential partnerships 
• How Marie realized what special gift she wanted to offer others
• How B-School benefits seasoned business owners 

Marie Forleo designed B-School to answer all of the questions new business owners have and to support experienced business owners with new strategies that increase both reach and revenue. Marie Forleo’s business coaching school provides meaningful action steps that lead to outstanding results. B-School offers a creative and entrepreneurial approach and focuses on showing people how to develop a heart-centered business.

Mentioned In This Episode:

Health Coach Group’s B-School Link: https://www.thehealthcoachgroup.com/bschool-ic/

Links to resources:

Health Coach Group Website

Business owners can connect with potential clients in hundreds of ways and Cathy shares the most common strategies to get new customers. Whichever touch point you choose, if you remain consistent in your service and your message, your business will grow! 

In this episode, Cathy suggests the following:

• Make your sequence for building your email list your #1 priority 
• Determine if your ideal customer is on the social media platform you’re using
• Use email marketing systems to build your list and your reach 
• Advertise on different platforms online and offline 
• Use in-person advertising like workshops and store demos 
• Nurture your business and grow your expertise in blogs, podcasts, etc. 
• Make it easy for people to buy from you
• Ask for referrals  
• Attend and host events 
• Treat people fairly 
• Send out samples 
• Sponsor events or items for your ideal customer
• Use PR and testimonials to build your social proof 

Mentioned In This Episode:

Online Marketing Mastery

Infusionsoft

MailChimp

Synduit 

Healthee

Links to resources:

Health Coach Group Website

Being a health coach doesn’t mean you’re limited to offering programs based only on nutrition or physical fitness. Rita Avellar shares how her experience in content marketing led to a business helping other health coaches.  

In this episode, Cathy and Rita discuss the following:

• Why Rita’s private group for health coaches evolved
• What inspired Rita to offer her own mentoring program to other health coaches
• How Rita’s previous experience allowed her to help more health coaches with social media
• How Rita’s educational background  in Brazil prepared her for health coaching
• Rita’s experience using ads and advice for new health coaches 
• Which coaching formula works best for Rita 
• Why Rita believes in the power of sharing your story with others    
  
  

Rita Avellar realized her years of experience in marketing and content creation was a perfect way to offer a program for health coaches, teaching them how to navigate social media and produce creative and efficient content.

Mentioned In This Episode:

IIN

12 Day Detox

Links to resources:

Health Coach Group Website

Hiring a virtual assistant doesn’t have to be scary. Cathy and Ashley share how a virtual assistant can help you do the work you need to do and tips for finding the best person for the job.

In this episode, Cathy and Ashley discuss the following:

• Different types of virtual assistants  
• Why it’s important to get clear on your ideal client before hiring a virtual assistant 
• Benefits of hiring a virtual assistant
• Agreements and contracts needed when hiring a virtual assistant 
• Why you should have “test projects” and avoid prepaying virtual assistants before the work is complete 
• Suggestions for where to find virtual assistants/freelance workers to hire
• Advice for creating an “owner’s manual” for your brand/product/website 
• Tips for establishing a solid hiring and firing process
• Questions you should ask a potential virtual assistant 

Virtual assistants can help with anything and everything from website development to writing copy to marketing. The whole point of hiring a virtual assistant is to lessen your workload so you can focus on your business.

Mentioned In This Episode:

Building Abundance

Upwork

Infusionsoft

Dropbox

Basecamp 

Google Docs

B School

HireMyMom

Divi

WordPress

Hubstaff

Links to resources:

Health Coach Group Website

Health Coach University 

Being a health coach can feel lonely unless you establish a network of connections to support your business. Cathy talks with different health coaches about various ways to add value to their services by partnering with other health coaches and professionals.  

In this episode, Cathy discusses the following:

• How to expand your referral network at your workshops and events
• How offering a nutritionist or dietician with your services can benefit your clients
• How life coaches can grow their reach by working with other health coaches 
• Who to consider adding to your circle of contacts to increase your referrals
• How Synduit and the Health Coach Group can help you find a list of professionals to compliment your coaching 
• The huge benefits of being connected to other health coaches 

Mentioned In This Episode:

IIN

Clutter Cleanse

Up Level Cafe

Synduit 

7 Day Gut Health

Natural Health Immersion Program

Pure 

12 Day Detox

28 Day Slim Sexy Smart 

Healthy Gut 

Links to resources:

Health Coach Group Website

Fear of rejection can either keep you from success or serve as motivation to move forward with more love and connection to yourself and others. Judy Prokopiak explains the relationship between rejection and connection and tools for getting out of your own way so you can show up to serve your clients! 

In this episode, Cathy and Judy discuss the following:

• How our primal fear of rejection feeds into our survival as an entrepreneur
• Why rejection and connection are closely intertwined 
• The power of connection with others and how it impacts your healing journey 
• How health coaches have the opportunity to create a sacred space for others to feel connected 
• Why rejection is based on whether you allow it in 
• Tips for getting unstuck and moving forward
• Why you should choose connection over rejection 
• Why you should re-examine your rejection story and acknowledge the challenges you’ve overcome 
• Why it’s okay to not know everything
  
  

Judy Prokopiak is a former nurse turned health coach who believes in the healing powers of hope and connection. 

Tips for Moving Forward 

• 1. WAIT: What Am I Thinking 
• 2. Show up and be of service. Stay out of the results and don’t worry about what others do 
• 3. Change your story. Focus on what you can do vs. your fears
• 4. Use “Up until now” to reframe challenges
  
  

Links to resources:

Health Coach Group Website