Building your business is no easy task and requires synergy and consistency. Jared Yellin from Synduit shares suggestions to nurture and maintain your client base and explains why creating a 12-month plan is crucial to your business’s growth and success.  

In this episode, Cathy and Jared discuss the following:

• The importance of being intentional about how you receive referrals 
• Why you should offer free webinars and programs with campaigns 
• Types of live events you can use to connect with online clients 
• How to use live events as a way to engage with your community
• Why you should focus on relationships and partnerships instead of paid advertising
• The value of investing in what you DO understand: “If you don’t get it, don’t spend it!”
• Why Synduit focuses on a holistic marketing approach 
• The power of overcoming your fear so you can connect with clients who need you 
• The benefits of being proactive and using an annual marketing plan
• Why you should spend one hour now to have more freedom for the next 12 months  

If you’re a health and wellness entrepreneur, chances are your zone of genius focuses on coaching others how to live healthier lives—not marketing and advertising. Rather than wasting your time, money, and energy on sporadic marketing, focus on the education, inspiration, and relationships needed to boost your business by creating a 12-month plan with Synduit’s support.         

Mentioned In This Episode:

Synduit 

12 Day Detox

Healthy Holidays 

Health Coach Group Coach/Client Programs

Links to resources:

Health Coach Group Website

Jamie joins Cathy and Sandee to talk about her online health coaching business. Jamie uses Facebook live, email lists, and Instagram to connect with her clients and shares what’s working for her and what isn’t.   

In this episode, we discuss the following:

• Why Jamie started her online health coaching business
• How Jamie has established a successful following  
• What Jamie offers her clients through Facebook Live and emails   
• Suggestions for converting leads from your website to real clients
• Why you should avoid negative language in your messaging
• The value of marketing, offering precise programs, and having a call to action
• Which Health Coach Group programs help establish a membership
• The importance of nurturing your clients and using a positive message  

Jamie has been a nutritionist for over 20 years and recently left her job to start her online coaching business. Her goal is to develop a membership program that helps busy moms realize they can cook healthy meals without spending hours in the kitchen. After connecting with Cathy on LinkedIn, she agreed to a strategy session to discuss how to take her business to the next level.         

Mentioned In This Episode:

Pure

The Inner Circle Membership Program

12 Day Detox

Natural Health Immersion Program

Health Coach Group Facebook Page

Links to resources:

Health Coach Group Website

Health Coach Group LinkedIn

Health Coach Group EP52: How to Increase Your Sales with Touchpoints

Sheri Rosenthal is an expert retreat leader and talks with Cathy about the value of offering retreats and how to integrate education to give your clients the best experience possible!

In this episode, Cathy and Rhonda discuss the following:

• The difference between a live event and a retreat
• How to make money from hosting a retreat
• What transformational retreats are and why you should offer them
• Suggestions for hosting a gut-friendly retreat
• How retreats enhance your business and improve your client’s experience
• Why you should incorporate a “bucket-list destination” with your retreat  
• The importance of education-based marketing and email list building to fill your retreat
• Suggestions for how to plan and successfully host a retreat without losing money
• Recommendations for how to add value to your retreat and keep it high class

Some business owners might shy away from hosting retreats but Sheri believes they’re an excellent way to increase your income and allow you to serve more people while enjoying the beauty of travel.    

Mentioned In This Episode:

Sheri Rosenthal

Top 5 Steamin’ Hot Wanderlust Destinations Ebook

Links to resources:

Health Coach Group Website

Everyone knows the importance of a good night’s sleep but not everyone has positive experiences with sleep. JJ Abodeely from Level Sleep joins Cathy to talk about healthy sleep habits and the impact of sleeping on a surface that truly provides the support your body needs. 

In this episode, Cathy and JJ discuss the following:

• How Level Sleep began and grew its business
• Why Level Sleep focuses on producing a toxin-free mattress
• Why sleep is considered the foundation of our health
• How your behaviors, environment, and sleep surfaces impact your sleep
• The benefits and drawbacks of the direct-to-consumer mattress market
• Common causes and potential solutions for pain related to sleep  
• Suggestions for taking control of your sleep health  
• How health coaches can integrate sleep wellness into their practice
• Level Sleep’s Partnership Program   

For years Cathy’s husband has tossed and turned at night due to a past neck injury. After trying different types of pillows and beds, Cathy and her husband finally both enjoyed a full night’s rest thanks to Level Sleep.           

Mentioned In This Episode:

Level Sleep

For information about the Level Sleep Partnership Program email [email protected]. 

Links to resources:

Health Coach Group Website

Most people are familiar with acupuncture but do not understand the medicine involved in this practice. Cathy talks with her friend about the benefits of the “highest form of the medicine”.

In this episode, Cathy and her friend discuss the following:

• What studying Chinese medicine involves
• Differences between traditional medicine vs. Chinese medicine
• Why people turn to Chinese medicine to manage their health
• How herbs can retrain your body and mindset
• The flexibility between specializing in Chinese medicine vs. a holistic practice
• The System of the 5 Elements and how it relates to life, balance, and culture
• How Traditional Chinese Medicine (TCM) evolved because of Western influence
• How Taoism interacts with other spiritual and religious beliefs   
• How the 5 Elements apply to all cycles of life and bring peace         

Links to resources:

Health Coach Group Website

We all know the value of networking when it comes to growing your business. You would never walk into an event and immediately give a sales pitch to a complete stranger, and you shouldn’t do it social media, either! Karen Yankovich returns to the show to talk with Cathy about 3 ways to leverage your connections on LinkedIn and reach your target market.    

In this episode, Cathy and Karen discuss the following:

• Why you need to narrow down your niche  
• How LinkedIn allows for targeted networking
• The growing benefits of LinkedIn Ads
• Using a personal page vs. a company page on LinkedIn   
• Why your LinkedIn profile should tell others about you but focus on them
• Start building your connections by starting small and sending messages
• Different ways to provide value to your LinkedIn connections
• The benefits of interacting with Groups
• 3 Ways to use LinkedIn as a business owner
• How to avoid violating LinkedIn’s Terms of Service
• Karen’s free LinkedIn Workshop       

Karen specializes in using LinkedIn as a tool to connect with others. This social media platform is constantly evolving and the benefits it provides to business owners are endless. Here are 3 of  Karen’s most current suggestions for successfully using LinkedIn:

3 Tips for Using LinkedIn  

• 1—Don’t skip the connecting piece: Make consistent connections by searching for those who will be valuable to your business and send connection requests weekly.
• 2—Make sure you have a great profile: Your profile should be client-facing and focus more on your client and make them want to connect with you.
• 3—Keep up with your LinkedIn inbox: Keep your inbox open and respond to messages so others will know you value their connection.        

Freebie:

Karen Yankovich Free LinkedIn Workshop  

Mentioned In This Episode:

Karen Yankovich

B School

LinkedIn

LinkedIn Ads

LinkedIn Sales Navigator

Facebook Groups 

Links to resources:

Health Coach Group Website

It’s recommended that you reach out or “touch” your clients 6-14 times to ensure you’re establishing a solid connection. Cathy and Sandee explain why authentic and targeted touchpoints are crucial to growing your business.       

In this episode, Cathy and Sandee discuss the following:

• Why it’s important to diversify your online presence
• Different types of touchpoints and how they support your business
• Suggestions for how to incorporate touchpoints in your business

Cathy and Sandee have experienced a lot of success using a variety of touchpoints. Below is a comprehensive list of some of the many options you might consider using with your own business. Listen to hear each type explained during the show:

• Using direct mail even once or twice a year
• Newspaper, radio, or television advertising
• SEO and programmatic ads
• Different kinds of public appearances you can leverage
• Printed materials such as business cards or brochures
• Proposals or quotes
• Thank you notes or follow up notes
• Email signature and tagline
• Blogs and podcasts
• Advertising in local or national magazines or publications
• Referrals and word of mouth  
• Text messaging and messaging apps
• Website, office, or store
• Incoming and outgoing voicemail messages  
• Events and networking opportunities
• Joint ventures and cross promotions
• Packaging and programs
• How you treat people
• Giving samples
• Person to Person communication
• Public relations
• Testimonials
• Your brand  

Mentioned In This Episode:

Synduit

Healthee

Vitamix

Links to resources:

Health Coach Group Website

Strategy Session with Sandee

For this episode of Health Coach Conversations, Cathy and Sandee talk about why it’s important to understand your market, niche, marketing, business plan and model in order to be able to adjust as needed and have a successful business.  

In this episode, Cathy andSandee discuss:

• Why you might need to consider alternative options and/or clients for your market
• How Zoom, Facebook Live, and Synduit can improve your online presence  
• How Building Abundance products can help establish an active and passive income
• The benefits being an affiliate with other health coaches or doctors
• Why you should consider hiring a business coach or joining a mastermind group  
• Different types of business models and how they can make you money  
• Suggestions for how to advertise and sell your product

As an experienced health coach and entrepreneur, Cathy knows what it’s like to be completely frustrated and ready to throw in the towel on your business. However, she also believes there are multiple business models to help turn your business around and explains each one during the show.

Different Business Models   

• Membership programs
• Peer to peer networking
• Direct sales
• Multi-level marketing
• Affiliate earnings
• Sales force
• Subscription plan
• Consulting firms
• Product Sales  
• Advertising sales
• Franchise model
• News model
• Multi-brand sales
• Altruism model     

Mentioned In This Episode:

Synduit

Fullscript

Blue Ocean Strategy

Links to resources:

Health Coach Group Website

Building Abundance Program

Health Coach Conversations Episode 50: Difference between MLMs & Pyramid Schemes

Thanks for joining another episode of Health Coach Conversations! Cathy’s daughter Ashlie is a health coach, personal trainer, and participates in product sales.Ashlie joins Cathy on the show to have a conversation about the differences between multi-level marketing and pyramid schemes, as well as the differences between direct sales and regular retail sales.  

In this episode, Cathy and Ashlie  discuss the following:

• What multi-level marketing involves and its benefits    
• The difference between a pyramid scheme and multi-level marketing
• How multi-level marketing works with retail selling
• The difference between direct sales and retail sales
• Whether retailing occurs within multi-level marketing companies
• The importance of due diligence when working with mlm companies
• The benefits and drawbacks to the culture of commission-based sales
• Why you should seek out the training you need and work with like-minded people
• Why you should find the best product for your business plan

Mentioned In This Episode:

Consumer Lab

Links to resources:

Health Coach Group Website

Welcome back to another episode of Health Coach Conversations! Doctors, physicians, chiropractors, nutritionists, and so many other medical professionals are recognizing the support health coaches can provide. Today, Cathy shares some of the different ways doctors and practitioners can benefit by partnering with a health coach.

In this episode, Cathy discusses the following:

• The benefits of working with a health coach in office or off site

• What a partnership between a doctor and health coach looks like  
• How patients benefit from having a personal health coach
• Conditions that might require the need for a health coach
• How online group coaching impacts the number of patients you can help
• Different ways to work with a health coach
• The benefits of partnering with a coach certified by the Health Coach Group
• The variety of health coaching programs to use with patients
• The benefits of using online coaching programs that can be customized  
• What it looks like to partner with the Health Coach Group

There are so many medical practices and different areas of the health and wellness industry  that would benefit from working with a designated health coach. Whether the health coach comes into the office or meets patients in a different location, everyone benefits from this unique partnership.  

4 Different Ways to Partner with a Health Coach

1. In office as an employee
2. Out of office as a subcontractor
3. Independently with online wellness programs
4. Partner with the Health Coach Group

Links to resources:

Health Coach Group Website