With the growing fear of COVID-19 and the pressing need to prepare oneself, consumers' spending on over-the-counter medicine is rapidly increasing week on week. As countries are enforcing self-isolation, consumers use medicine and homemade remedies as a way to boost their immunity to prevent getting infected, but also as a key step in their new routines that will help them to stay fit.

What new products are consumers choosing as preventive measures? Will consumers' new health routines be the same after the pandemic?

Listen to this episode to find out more about:

- How to connect with consumers through their emotional distress by going beyond basic product marketing into informative communications around prevention.

- The opportunity healthcare brands have to make a meaningful difference to consumers' lives during the pandemic.

- What new behaviours from the pandemic have stuck with China and become more long-term.