In this episode I discuss the meaning behind the name of my fat loss coaching program. Forever Fit Project was originally founded in 2020 under a different name. I realized along my coaching journey that many poeple expect to fix their health and confidence issues with a quick fitness program or fad diet. They are so focused on the result and making it to the "end" of the program. This is precisely why they lose all results after reaching their goal. It needs to be seen as a lifestyle change that lasts for ever.

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