Akerman Healthcare partners Jordan Cohen and Betsy Hodge discuss recent regulatory guidance and enforcement activity by the U.S. Department of Health and Human Services Office for Civil Rights (OCR) and the Federal Trade Commission (FTC) with respect to healthcare entities’ use of online tracking technologies. In this podcast, Jordan and Betsy provide an overview of:
How online tracking technologies work, guidance from OCR and the FTC about how use of online tracking technologies may lead to impermissible disclosures of individuals’ health information, recent enforcement activity by the FTC and OCR, and steps healthcare organizations can take to minimize their risk of regulatory enforcement actions related to use of online tracking technology.