Healthcare Business Growth Conversations - Ep: 2 with Dr. Mikel Daniels & Rakesh Reddy In this episode, Rakesh Reddy interviews Dr. Mikel Daniels, a board-certified podiatrist and a Fellow of the American College of Foot and Ankle Surgery, American Board of Podiatric Surgeons, and American Professional Wound Care Association.He's a podiatrist with an MBA who transitioned from clinical practice to healthcare management. They discuss Dr. Daniels’ journey, the challenges of running a medical practice, and the importance of balancing clinical excellence with financial sustainability. The conversation also covers mergers and acquisitions in healthcare, cultural integration, and the evolving role of physician leaders in the industry.

In this inaugural episode of Healthcare Business Growth Conversations, hosts Rakesh and Austin share the story behind the founding of Orange Carrot Media, discussing their journey through different verticals before pivoting to healthcare marketing. They explore the challenges of branding, the importance of securing business assets, and the foundational elements of marketing strategies. The conversation is also about evolution of brand identity and the common identity crises faced by healthcare businesses. Looking ahead, they emphasize the need for compliance and a holistic approach to growth in the healthcare sector.

Visit https://orangecarrotmedia.com/podcast for more details.