Meet Dominique Gross, CEO of Hart, a Kansas City–based health IT company focused on interoperability and data management across healthcare organizations. Dominique explains Hart's four core solutions—EHR-to-EHR data migration, compliant archival of clinical and financial data, real-time data streaming for population health, and disaster recovery—delivered via a technology-first middleware platform. She shares how a decade of configuration know-how across nearly 200 EHRs reduces human error and accelerates quality outcomes. On growth, Dominique details a dual LinkedIn strategy (account-based ads plus employee-amplified organic), partner co-marketing, and a website overhaul emphasizing clarity, education, A/B-tested copy, and conversion-ready landing pages. Practical takeaways: clear value propositions, helpful checklists/guides, transparent pricing, fewer form fields, and heat-map-driven UX improvements.