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This is another episode on the new RMT experience with a deeper dive into healthcare entrepreneurship. I have a really interesting and enlightening chat with Carlos Grouchy, a Registered Massage Therapist who's working hard to make change in the wellness industry. Carlos has a unique, fun and evidence-based approach to massage therapy and wellness and he isn't afraid to question the status quo.

In our discussion, we address some of the unhelpful topics in the massage therapy field, as well as the challenges Carlos faced when thinking about opening his own clinic. Carlos shares his journey, his initial struggle with a lack of business knowledge, and the obstacles of building a brand in the healthcare space. He also illuminates how he's using social media to engage and educate the public about pain science and evidence based content.

We wrap up by looking at the trend of entrepreneurs transitioning their personal brands into brand empires and what that means for the healthcare industry. Carlos gives his take on how healthcare professionals can be educated on a comprehensive approach to wellness. From understanding their own physical capabilities, simplifying orthopaedic testing, to incorporating mental health education into massage therapy school.

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