HIPAA Insider

Healthcare Marketing in 2024: Navigating HIPAA and Data Privacy With Freshpaint's Ray Mina. Ep. 66


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In this episode of the HIPAA Insider Show, host Adam Zeineddine is joined by Ray Mina, Vice President of Marketing at Freshpaint. With over 20 years of experience in marketing and growth for startups, Ray shares valuable insights on the challenges healthcare companies face in light of changing regulations and the increasing importance of data privacy.

Ray discusses:
The biggest regulatory challenges in healthcare marketing today
Transitioning to a proactive, ""safe by default"" approach in managing PHI
Establishing a new software category in a highly regulated industry
Best practices for compliant healthcare marketing campaigns
How Freshpaint's Healthcare Privacy Platform helps safeguard and activate customer data
The evolution of marketing and data privacy in healthcare
Tune in for expert advice on balancing effective marketing strategies with HIPAA compliance and data protection in the healthcare industry.
Connect with Ray Mina on LinkedIn: https://www.linkedin.com/in/raymina/
Learn more about Freshpaint: https://freshpaint.io
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