Art & Copy documentary, word of mouth marketing, CEO approvals and more

Above the line vs. below the line marketing, medical tourism and more.

Listen to the Interval team discusses another reason ROI measurement is hard, the social media benefit for smaller hospitals and more.

Listen to the Interval team covers very technical healthcare marketing advice, the intuitive state of marketing, ads we love and more.

Listen to the Interval team discuss whether the ease of measurement impacts the value of a marketing

strategy or tactic, one take on why marketing is confused with communications in healthcare, and their recent trip to Chicago.

Listen in as the team at Interval discusses this week's hot topics in healthcare marketing:

the evolution of branding, quality as a competitive differentiator, ads we both like and dislike, and more.

Listen in as the team at Interval discusses this week's hot topics in healthcare marketing:

PEW healthcare study, USA Today on women healthcare shopping, freaky retro advertising and more.

Listen in as the team at Interval discusses this week's hot topics in healthcare marketing:

Hospitals doing great work on Facebook, the Interval Facebook experiment, what's great about healthcare, ads we love and more

Listen in as the team at Interval discusses this week's hot topics in healthcare marketing:

ROI wars, Buyology, neuromarketing, Google daily trends: hypertensive heart disease, Billy Mays and more.

Listen in as the team at Interval discusses this week's hot topics in healthcare marketing:

The Mayo Clinic's presence at the Mall of America, health costs in a Texas town, Deep Thoughts by Jack Handy and more.