Every health system leader has unprecedented executive management challenges facing their organization in the wake of the pandemic.

On this episode of “Leader Dialogue Radio“, the President at The Beckham Company, J. Daniel Beckham shares how change has changed and why healthcare companies need to adapt to the post-COVID world.

Three key observations:

1. Change has changed. It requires a new leadership mindset prepared for frequent and disruptive crises. COVID has demanded that kind of mindset and is preparing leaders for the future.
2. COVID has upended the status-quo, opening the way for fundamental transformation, restored purpose, and trust. Healthcare is broken because of fragmentation, the inability of caregivers to do work they regard as meaningful, and a lack of trust between medicine and management.
3. The delivery of healthcare is moving from concentrated to distributed. In the past, healthcare delivery has been concentrated on hospital campuses. It is moving towards care delivered by a variety of providers widely distributed geographically. “Megabrand Assemblers” and their platforms will become essential hubs of value in healthcare. Amazon is a Megabrand Assembler with designs on healthcare. Mayo is positioning itself to be a Megabrand Assembler. The core competence of Megabrand Assembler in healthcare will be connecting consumers with the care they need, when they need it and where they need it.