What do billion dollar healthcare organizations know about building a practice that most private practice therapists never learn?

I spent 10 years as a clinical psychologist in Moscow building a full practice with no social media, no Psychology Today, and no marketing budget.

Then I spent another 10 years inside healthcare organizations and big tech.

What I learned in both places changed everything about how I think about private practice.

In this episode I break down exactly what healthcare giants do that you can apply to your solo practice starting today.

Referral networks that cost you nothing.

Niche focus that makes marketing simple.

Tech skills that make your practice findable in the age of AI.

And the money story the therapy industry sold us that cost me a 10 year detour out of the field I loved.

This is not generic business advice.

This is what I learned from inside organizations like Providence Health and Services and from building a practice from scratch in a country where none of the tools American therapists rely on even existed.

If you are a therapist in private practice who wants to build something that lasts beyond your next session, this episode is for you.

WORK WITH EUGENE

https://www.lifepathtc.com/

CONNECT

LinkedIn: https://www.linkedin.com/in/eugene-berezin/ Instagram: https://www.instagram.com/eugene.berezin/ YouTube: https://www.youtube.com/@HeartAndProfitPodcast

CHAPTERS

00:00 Private Practice Mindset 

01:57 Boots on Ground Marketing 

04:49 Referrals Without Weirdness 

06:10 Serve One Clear Niche 

09:09 Tech Skills for Therapists 

12:57 Websites and Email Lists 

14:34 Why I Chose Therapists 

17:59 Money Stories and Worth 

20:43 IFS Self Led Business 

22:50 Coaching Offer and Pricing 

26:28 Invitation and Wrap Up