Heart And Profit Podcast.

"I'm an EFT therapist." "I'm DBT trained." Those trainings matter. They're not a niche.

In part two with Rachel Hulstein-Lowe, we talk about what a niche actually is (your expertise, the people you serve, and the problem they're having right now), why your website should sound like your clients and not like your diagnosis codes, and what therapists in private practice need to know about AI: why AI tools may not recommend you if they can't tell who you are, who you serve and where, how we each use AI (and where we won't), and what AI therapy can't do.

Questions about your niche, AI, or your practice? Book a consultation with me: https://calendly.com/eugene-berezin/consultation

Rachel Hulstein-Lowe, licensed therapist and parent coach: https://www.rachelhlowe.com/

0:00 Cold Open

0:59 Introduction

3:35 Part two: the many hats therapists wear

4:11 Why niche matters even more with AI

5:17 Who I am

7:44 What a niche is, and what it isn't

8:40 Specialty vs. niche

10:00 "I'm an anxiety therapist who does IFS"

11:07 "I don't identify as anxious, but my brain can't shut off"

11:44 Who, what problem, and why you

13:31 Marketing to parents and teens: two avatars

18:34 You don't have to love marketing, but you need a plan

19:12 What therapists should know about AI

20:27 Coherence: your website, Psychology Today and posts should match

21:25 Two lanes that connect

22:55 Put your license and location on your website

25:36 How I rebuilt my website with Claude Code

27:31 How Rachel uses AI, and how she doesn't

29:48 How I use AI for video and my website

31:11 I don't use AI to write content from scratch

32:07 Why I don't take session notes with AI

34:54 Will parents ask Claude instead of calling you?

36:20 Niche is not forever

37:04 No likes doesn't mean no one is listening

37:49 What AI therapy can't do

40:26 Wrapping up

You hit the number, the money is there, and you still can't relax.
90 minute session, $350: https://calendly.com/eugene-berezin/consultation

Eugene Berezin is a Washington State Registered Hypnotherapist who works with gay men in demanding careers on divorce, addiction patterns, codependency, and starting over.

This one is about the founders, CEOs and executives I keep meeting who hit their numbers and still don't feel safe. Not people in survival mode. People whose business is going well, whose bank account is fine, and who live in a constant state of high functioning anxiety anyway. I talk about why more money does not produce safety, what anxious attachment to your own business looks like, and how hard it is to find support when the coaches and mentors you admire are not from your community.

I also say something here I have not said publicly before, which is that I am looking for this kind of support myself and I have not found it.

On the evidence, so you know what I am and am not claiming. Clinical hypnosis has good meta-analytic support for anxiety, d = 0.79 at the end of treatment rising to 0.99 at follow-up, and it works better combined with other psychotherapy than used alone (Valentine et al., 2019: https://pubmed.ncbi.nlm.nih.gov/31251710/). There is no controlled evidence for hypnotherapy applied to business performance or identity work specifically. What I am doing there is applying mechanisms that do have evidence, which are focused attention, emotion regulation and anxiety reduction. I would rather tell you that than oversell it.

WORK WITH ME
Two ways in. Book a 90 minute session directly and pick your own time, $350:
https://calendly.com/eugene-berezin/consultation

Or send a request through my site and I'll reply within one to two business days with intake paperwork and a link where you pay and pick your time in one step. Sessions there are $250 for 60 minutes. Either way, most clients see change in 6 to 14 sessions and we assess as we go. I work online across the US.
https://www.goodhypnotherapy.org/
About me: https://www.goodhypnotherapy.org/about/
What clinical hypnosis actually is: https://www.goodhypnotherapy.org/what-is-clinical-hypnosis/
Psychology Today: https://www.psychologytoday.com/us/therapists/eugene-berezin-seattle-wa/1087810
Instagram: https://instagram.com/gayhypnotherapist

CHAPTERS
0:00 You hit the number and you still can't relax
1:07 Why hitting the number never made you feel safe
2:01 What an insecure overachiever actually is
3:11 Who I am and why I work with founders
4:14 High functioning anxiety and anxious attachment to your business
4:33 The support gap, mentors who are not from your community
5:53 Overfunctioning, burnout, and what it costs your relationship
6:46 What nervous system support do you actually have
7:37 Mindset coach, business coach, or licensed provider
7:55 Why I want a provider who has actually run a business
8:42 Conservative coaches and the lived experience problem
9:21 High functioning anxiety for gay men in this political climate
10:31 An LGBTQ label is not the same as expertise
11:48 Chasing leaders for their money, house and Instagram
12:42 When your community says money is bad and CEOs are evil
13:55 Why I opened Good Hypnotherapy for gay founders
14:46 How do you support yourself, tell me in the comments

I'm Eugene Berezin. I trained in clinical psychology in Moscow, ran a full private practice there, then spent a decade in US tech before going back to this work. Washington State Registered Hypnotherapist, license HYPN.HP.70073119.

#highfunctioninganxiety #selfsabotage #hypnotherapy

Your caseload isn't filling and you can't tell what's broken.
90 minute practice audit, $350: https://calendly.com/eugene-berezin/consultation

We go through your positioning, your referral sources and your numbers, and you leave knowing which part is actually costing you clients. The $350 comes off the price if you go on to work with me. It costs about what one IFS or EMDR training weekend costs, and two private pay clients over three months covers it. Every month you wait is another month of a half full calendar.

This episode is why that audit exists. Stephanie is the founder of Virtual Connect, a cross-Canada virtual counselling clinic, and she went straight from working in a nonprofit to hiring a team and opening a group practice. She is blunt about what that took. The risk nobody mentions, why filling your own caseload is a different job from filling somebody else's, the metrics she wishes she had tracked from day one, and what she does now when the referrals dry up.

If you are a licensed therapist and you want to come on this show and talk about private practice, business, or what nobody warned you about, get in touch. I don't have many licensed therapists on here and I'd like to change that.

CHAPTERS
0:00 Heart and Profit, an interview with Stephanie
1:01 Why I wanted a licensed therapist on the show
1:49 Meet Stephanie of Virtual Connect
2:57 Running a cross Canada virtual counseling clinic
3:17 How psychotherapy is regulated in Canada
5:15 Russian credentialing and why the titles differ
7:50 Her origin story, nonprofit to group practice
10:23 Are you ready to start a group practice?
13:30 US associate model versus the Canadian path
17:02 Marketing a group practice, what actually worked
18:45 Google Ads mistakes and tracking your metrics
20:15 Counseling is a relational industry
22:04 Building referral partnerships with other clinics
25:51 Social media and identity marketing for therapists
29:11 SEO, AI search and TikTok for private practice
32:13 Stages of change instead of stages of awareness
36:26 What to do when referrals dry up
38:49 Where to find Stephanie and Virtual Connect

WORK WITH ME
90 minute Private Practice and Visibility Audit, $350, credited toward the six month program if you continue. Payment plans through Klarna.
https://calendly.com/eugene-berezin/consultation

FIND STEPHANIE
Virtual Connect is a cross-Canada virtual counselling clinic offering individual, couples, family and group counselling, with sliding scale and third party billing. Free 15 minute phone consultation.
https://virtualconnect.ca
[email protected]
Instagram, Facebook, TikTok and YouTube as Virtual Connect Counselling

COME ON THE SHOW
Instagram: https://instagram.com/eugene.berezin
LinkedIn: https://linkedin.com/in/eugene-berezin

About: I'm Eugene Berezin. I trained as a clinical psychologist in Moscow, ran a full private practice there with no social media at all, then spent a decade in US tech. Heart and Profit is where I talk to therapists about building practices that actually pay them.

#privatepractice #therapistsofinstagram #privatepracticemarketing

Your therapist asked once, moved on, and you let them.
90 minute session, $350: https://calendly.com/eugene-berezin/consultation

Eugene Berezin is a Washington State Registered Hypnotherapist who works with gay men in demanding careers on divorce, addiction patterns, codependency, and starting over.

This is a replay of a LinkedIn Live I did with Rachel Hulstein-Lowe, LICSW, about how substance use gets missed with gay and bisexual men. Most of it is about the question itself. Your therapist asks whether you drink and how many, you give a number, everyone moves on, and what a client actually hears in that moment is "are you an addict or not." Not everybody is ready to answer that, especially when it isn't why they called.

We also cover the substances that don't come up in a standard intake, the spiral from sexual enhancement into coping, why shame makes people minimize, and what to do when the club every other week is the only place you feel safe.

One thing I want to be clear about. I don't treat addiction independently. If you're in active addiction, you need a treatment provider, and with a letter from your provider I can work with you as a hypnotherapist on specific challenges as part of your care team. If you're the partner, or the ex, or the one holding it all together, I can absolutely work with you directly. And if you're past treatment and building your sober life, sobriety coaching is exactly what I do.

ON THE POPPERS AND ERECTION PILLS POINT AT 14:28
Poppers are nitrites. The FDA warns they can cause extreme drops in blood pressure, decreases in blood oxygen, seizures, heart arrhythmia, coma and death on their own: https://www.fda.gov/consumers/consumer-updates/nitrite-poppers
Sildenafil is contraindicated with nitrates for that same blood pressure reason, and the FDA keeps a running list of over the counter sexual enhancement products found to contain undisclosed sildenafil, which is why a pill bought at a gas station is not a known quantity: https://www.fda.gov/drugs/medication-health-fraud-notifications/sexual-enhancement-and-energy-product-notifications
If you take nitrates or you are being treated for heart conditions, talk to your prescriber rather than guessing.

FOLLOW RACHEL
Rachel Hulstein-Lowe, LICSW, is a therapist and parent coach in Needham, Massachusetts. She works with gender diverse kids and their parents, she coaches parents nationwide, and she is the reason this conversation happened.
https://www.rachelhlowe.com
https://www.rachelhlowe.com/for-gender-diverse-kids-and-their-parents
https://www.linkedin.com/in/rachelhulsteinlowe/

WORK WITH ME
Book a 90 minute session directly and pick your own time, $350:
https://calendly.com/eugene-berezin/consultation

Or send a request through my site and I'll reply within one to two business days with intake paperwork and a link where you pay and pick your time in one step. Sessions there are $250 for 60 minutes. I work online across the US.
https://www.goodhypnotherapy.org/
What clinical hypnosis actually is: https://www.goodhypnotherapy.org/what-is-clinical-hypnosis/
Psychology Today: https://www.psychologytoday.com/us/therapists/eugene-berezin-seattle-wa/1087810
Instagram: https://instagram.com/gayhypnotherapist

CHAPTERS
0:00 Why nobody asked you properly
1:00 Introduction
3:41 Why Rachel Hulstein-Lowe and I are talking about this
5:03 Who I am and how I got to addiction work
6:10 Why this one is personal, addiction in my own family
7:09 Substance use walks into the room and it gets missed
7:28 How clinicians rush the intake question
9:23 Are you an addict or not is what the client actually hears
11:30 What is the substance actually doing for you
13:40 Poppers, G and crystal meth, what gay men reach for
14:28 Poppers with erection pills can be lethal
16:51 The spiral from sexual enhancement to dependence
20:25 Shame, minimizing, and the therapeutic alliance
21:24 Motivational interviewing and listening for change talk
23:31 The tells, sleep, appetite and rapid weight loss
25:35 Build your addiction referral network before you need it
26:46 The disconnect between addiction and mental health care
28:18 Community clinic or concierge, matching the level of care
29:09 Where to find me
30:32 Building a practice outside the insurance system

I'm Eugene Berezin. I trained in clinical psychology in Moscow, ran a full private practice there, then spent a decade in US tech before going back to this work. Washington State Registered Hypnotherapist, license HYPN.HP.70073119.

#substanceuse #harmreduction #gaymen

UnitedHealthcare just expanded its behavioral coaching program to about 13 million commercial members. The coaching is delivered by board-certified health and wellness coaches working under clinical supervision, positioned as the first step for mild to moderate presentations, with referral out to licensed clinicians when more is needed.

I'm not going to argue about whether that's right or wrong. Insurance will do what insurance does. What I want to talk about is what it means for your practice, and I'm fired up about this one.

Here's the uncomfortable part. As a client, I have worked with way too many mediocre therapists. Nodding. Holding space. Reflective listening until the cows come home. And the thing I actually came in for does not change. I have sat there asking myself whether I want to keep going to therapy at all.

So if a coach can meet my need and help me move, that's where my money goes. Even at a $25 copay, if the work isn't happening, I'll go somewhere else, and I can afford to. That's not a threat, it's just what clients do now that they have options they didn't have five years ago.

In this episode:

• What the UnitedHealthcare announcement actually says, and why the structure of it matters more than the headline
• Why everyone running to AI, coaches, ayahuasca, and energy work still needs a licensed clinician, and why that's your opening
• I mean this in the kindest possible way: we need to step it up. Through messaging, through positioning, and through the quality of the work
• I tried AI therapy. It's genuinely good at motivational interviewing, CBT techniques, and affirmations. Here is the exact thing it cannot do
• The level of specificity that makes me book. Not "I hold space." Actual examples of messaging that would stop me cold
• "You're making $500,000 take home and you still don't feel safe." That kind of sentence, and why it works
• What "I do CBT, DBT, and I create a safe space" tells a client, which is nothing
• Why the therapists who survive this will be the ones doing deep work with fewer, better-fit clients
• If you're a coach considering the insurance route, two things to check before you sign anything
• What thriving therapists have in common whether they take insurance, charge low fees, or charge premium. It's the same three things every time
• Weathering the storm: diversifying income, going back to group practice for a season, and why that's not failure

I went to school to do deep work. I like doing deep work. And I think in a few years, after people have tried the AI version, there's going to be an awakening about human connection. Credit where it's due, that idea is not originally mine, I keep hearing it from business coaches in the therapy space.

If you want to work out where your practice can thrive in this, book a 90 minute consultation. It's $350, and 90 minutes because an hour isn't enough to go deep. Website positioning, SEO, your referral network, your promise, or whether social media is even for you. I also work with people for six months at a time.

Book here: https://calendly.com/eugene-berezin/consultation

lifepathtc.com Instagram: @eugene.berezin LinkedIn: linkedin.com/in/eugene-berezin

IFS is not a niche. EMDR is not a niche. LGBTQ plus is not a niche. High achieving women is not a niche. Therapy for men is not a niche. ADHD, OCD, depression, anxiety, BPD, those are diagnoses, not niches.

You can be a highly specialized therapist working with any of those and still have nobody able to explain what you do. That is the misconception costing you clients, and it's what this episode is about.

A niche is a combination. A specific population, plus a triggering event, plus the circumstances they're in when they finally pick up the phone. Two real ones I've seen in the wild: a therapist who works with women who got caught in an affair, and a therapist who works with women carrying a history in sex work. That's the level of specificity we're talking about, and yes, I'll walk you through how to find yours if you're sitting there thinking "I don't have that."

In this episode:

• Why a specialty and a niche are not the same thing, and which specialties actually do qualify
• The decision tree: who your best client is, and how being private pay versus insurance changes the answer
• "Your client's money ain't your money, ain't your business." What one of my business coaches told me about pricing and who you serve
• My own example, laid out in full. The exact client my hypnotherapy practice is built for
• The completely different niche I could run instead: Deaf clients, hypnosis in American Sign Language, and why I still wouldn't lead my marketing with the language
• When there are two people in the decision, the client receiving care and the caregiver paying for it, and how your messaging has to speak to both. Essential if you work with elder clients, dementia, disability, or end of life
• Why EMDR, IFS, and hypnotherapy get an asterisk instead of a flat no
• The triggering event. Think about the last time you went to therapy. Something happened. That something is your marketing
• Can you have multiple niches? Yes, because niches are not for you. They're for the person reading your website
• Even if you decide to never touch social media, you still need this. Here's why your PCP forgets you exist, and the GLP-1 referral example that makes it obvious
• Can you niche too far? Yes, and I'll show you exactly how to niche yourself out of your own market

A note on where this comes from. My master's is a fusion of clinical psychology, neuropsychology, and special education, focused on people with chronic and terminal illness, developmental disabilities, and learning disabilities. I ran a private practice in Moscow working with Deaf clients in Russian Sign Language. Then a decade in US tech. Now I run my own private practice as a Washington State Registered Hypnotherapist and I help therapists with positioning and messaging.

If you want help picking the right niche, and getting the level of specificity right without going too far, book a 90 minute consultation. It's $350. I also have a six month container where I work with you side by side while you test it, including the tech side, websites, automation, and email marketing.

Book here: https://calendly.com/eugene-berezin/consultation

Next episode: insurance companies are now contracting life coaches to deliver services you provide. Infuriating? Yes. Surprising? No. And life coaches are not the problem.

lifepathtc.com Instagram: @eugene.berezin 

LinkedIn: linkedin.com/in/eugene-berezin

I have about 9,000 followers on LinkedIn. I was more profitable when I had 3,000.

Meanwhile I know therapists sitting at 300 followers with a steady flow of clients coming off their social media. So followers are not income, and that is where most of the advice about this falls apart.

This episode is the honest version. Not "post consistently and clients will come," because that formula may or may not work for your practice, and it is definitely not the emergency lever you pull in a slow month. Social media is a long game that builds visibility and legacy, and it only works if you actually decide to learn the skill.

I also spend a big chunk of this one on the part almost nobody covers, which is what therapists specifically can and cannot do out there. Coaches and consultants can go back and forth in the DMs until the cows come home. You cannot.

In this episode:

• Why followers, likes, and views are the wrong scoreboard, and the metric that actually matters that you will never be able to track
• Content creation is a learnable skill, not a personality trait. What to do if charisma on camera is not your thing
• The perspective shift that changes everything: from "I need clients from social media" to "what does my prospective client need to hear right now"
• The three content pillars for a private practice: psychoeducation, reasonable self disclosure, and behind the scenes, plus what behind the scenes can even mean when you cannot show your clients
• Why your addressable market is your state, or just your city if you are in person, and how local visibility actually works
• Interest based media, and why posting about IFS, or hypnosis, or honestly anime, can bring you the right person
• Mapping your content to where the client actually is: problem unaware, ambivalent, or ready to book today
• The ethics section. No consultations in the DMs. No clinical advice over direct message. Dual relationships. Why NAADAC bothers to define what a "friend" is, and whether you should be deleting clients who follow you
• The sentence that should make you nervous: if something goes wrong clinically, your DMs get read in a courtroom
• Two platforms most therapists sleep on, and why one of them is good for clients while the other is better for building a referral pipeline with other providers
• If you are brand new: pick one platform, and the one thing it has to have before you post anything

A note on where this comes from. I trained as a clinical psychologist in Moscow and built a private practice there. Then I moved to the US, worked in social services, and pivoted into tech, where I started making content in 2017 purely to get recruiters to notice me. The videos were boring. They worked. Three or four years of that content later became the leverage that filled my coaching business. I am not a social media influencer and I will not teach you to be one. But I have made money from social media, and this year I opened my own private practice as a Washington State Registered Hypnotherapist, so I am running these decisions in real time alongside you.

If you want to work out how social media specifically fits into your practice, or you are just starting out as a solo practitioner, book a 90 minute consultation with me. It's $350 and I give you everything I know.

Book here: https://calendly.com/eugene-berezin/consultation

Send me your questions on Instagram or LinkedIn and I'll answer them directly or make a whole episode about them.

lifepathtc.com Instagram: @eugene.berezin LinkedIn: linkedin.com/in/eugene-berezin

I optimized my hypnotherapy website perfectly. Technically it was 100% correct. And it flopped completely.

Here is why. I optimized it for hypnotherapy for gay men who went through a divorce. Which means that in order to find me, a person has to type "I'm looking for a hypnotherapist who works with gay men who just went through a divorce" into Google. Nobody in hell types that. The optimization was right and the assumption underneath it was wrong.

That is the episode. We overthink SEO. We think it's alt text and meta descriptions and blog cadence, and we skip the part that actually decides whether anyone finds us, which is positioning and messaging.

In this episode:

• The difference between SEO for your website and SEO for you as a clinician, and why you can completely flop one and still win the other
• Why positioning and messaging are not the same thing, and what each one is actually doing for you
• Positioning is not "I serve women" or "I serve LGBTQ folks." It's the niche of your authority. Here is how to find yours
• The four kinds of people searching for you, from the person who just feels uncomfortable and doesn't know what's wrong, all the way to the person ready to book today, and what your website needs to say to each one
• Why keyword stuffing quietly stopped working, what Google's crawler and AI search are actually looking for instead, and why context beats keywords now
• Why SEO is not a fast acting marketing tool, and what has to age before it works at all
• Why my Psychology Today profile outranks my own website, and what that tells you about where to put your effort when your practice is new
• Profile hygiene, and why dropping a bare Calendly or SimplePractice link in your bio can cost you the booking
• The one sentence on your website that makes the right person say "oh shit, that's me" and the wrong person leave without wasting anyone's time
• Should therapists even be on social media? My honest answer, and it is not about dancing on TikTok
• The illogical part of business nobody warns you about. I got high ticket clients in six weeks, then hit a plateau for no obvious reason

A note on where this comes from. I trained as a clinical psychologist in Moscow and ran a full practice there with no internet and no social media, working with deaf clients in Russian sign language. Then I spent ten plus years in US tech, so I know the technical side of search, not just the marketing talk about it. This year I opened my own private practice as a Washington State Registered Hypnotherapist. The SEO mistakes in this episode are mine, from this year, not case studies from someone else's practice.

If you want to glue this together for your specific practice, I do a 90 minute consultation for $350. We go through your website, your content marketing, your messaging and positioning, and you leave with a real plan for how to implement it. I also run a six month one on one container for people who want someone building the business side by side with them. I work with solo practitioners only. I have never owned a group practice, so I don't advise group practice owners.

Book here: https://calendly.com/eugene-berezin/consultation

lifepathtc.com Instagram: @eugene.berezin LinkedIn: linkedin.com/in/eugene-berezin

I went looking for a therapist for myself. Money was not the issue. The sessions came with my program, so they cost me nothing extra. I opened the portal, found 40 therapists, and I could not choose one. Everybody sounded the same. Same compassion, same holding space, same list of modalities. I picked a guy because his time slot worked. Not because of anything he said about himself.

That is not a clinical problem. That is a positioning problem, and it is the same reason your caseload is not as full as you want it to be.

In this episode:

• Why "I'm compassionate and I hold space" is the most expensive sentence on your profile, and what to write instead
• How to name who you are actually for, and why naming it does not shrink your practice
• The question I asked a clinical director that stopped her cold, and what it taught me about how little people understand our modalities
• Why psychoeducation is marketing, and how I turned my own website from a brochure into a resource people read before they book
• What your ideal client is actually typing into Google and ChatGPT, and why it is almost never the name of your modality
• Why EMDR, CBT, and DBT on your profile do not sell, even though they are exactly what you do
• How many times you have to repeat your message before anyone hears it, and why saying it once does not count
• What my Psychology Today listing taught me about search, including the part that worked three years ago and does not anymore
• The scheduling decision that became my biggest advantage as a brand new practice owner

This works whether you are private pay or on insurance panels. Especially on panels, where you are one of a hundred names on a page and the client has no way to tell you apart.

A note on where this comes from. I trained as a clinical psychologist in Moscow and ran a full practice there with no internet and no social media. Then I spent a decade in US tech and built a coaching business teaching subject matter experts how to position themselves. This year I opened my own private practice as a Washington State Registered Hypnotherapist, because I hate business coaches who tell you how to build something they have never built. So everything in this episode is a lesson from a practice I am filling right now, not a theory.

Want this broken down for your specific practice? I do a 90 minute Private Practice and Visibility Audit for $350. We go through your website, your directory profiles, your content, and your pricing, and we find what is actually stopping people from choosing you.

Book here: https://calendly.com/eugene-berezin/consultation

lifepathtc.com Instagram: @eugene.berezin LinkedIn: linkedin.com/in/eugene-berezin

Heart and Profit is for entrepreneurial therapists who want their private practice to actually pay them. Eugene Berezin trained as a clinical psychologist in Moscow, ran a full practice with no social media, spent a decade in US tech, and now runs his own private practice as a Washington State Registered Hypnotherapist. Every week he breaks down positioning, messaging, pricing, and visibility, from someone who is filling a caseload right now and not just talking about it.

Happy Pride. If you run a private practice and you want to be a better clinician for LGBTQIA clients, this episode is for you. I'm a gay man, I worked as a clinical psychologist in Moscow, Russia, I worked as a youth counselor and case manager at a homeless shelter where most of my clients were from the community, and I run my own private practice as a registered hypnotherapist in Seattle working with gay men.

I'm also the client who couldn't find a therapist. When I went through my divorce in Chicago, I had the money and I still could not find someone who could actually work with me. I eventually did, but I had to sacrifice the one thing that matters most: therapeutic alliance. That is what an "affirming" badge without real competency does to a person. This episode is me handing you the competencies so your clients never have to make that trade.

We walk through who the community actually is and why it is not one group, the language that builds or breaks therapeutic alliance, and the specific stressors that shape our mental health: the exhaustion of coming out again and again, hypervigilance as a survival response rather than a pathology, C-PTSD, the link between being gay and neurodivergence, and the unprocessed grief of coming out late in life. I also cover gender-affirming letters and why your willingness to write one matters more than ever, plus addiction in our community, chem sex, and party and play, which is the work I'm moving into as I begin my training as an addiction counselor.

If working with gay clients is your desire, or you want to attract more of them to your practice, book a consultation with me. And if you want more clarity, money, and joy in your business through better messaging, website optimization, and how you set your fees, my doors are open. I work with a small number of therapists one on one for six months.

👉 Connect with Me:

* LinkedIn™: https://www.linkedin.com/in/eugene-berezin/
* Instagram: https://www.instagram.com/eugene.berezin/
* YouTube: https://www.youtube.com/@HeartAndProfitPodcast

PAID consultation ($350, 90 minutes): https://calendly.com/eugene-berezin/consultation
Website: https://www.lifepathtc.com/

⏱️ Chapters:
00:00 How to Actually Serve LGBTQ Clients in Your Practice
03:59 Who We Are
12:18 Gender-Affirming Letters
16:35 Coming Out & Hypervigilance
22:11 C-PTSD & Neurodivergence
23:51 Coming Out Late in Life
25:43 Addiction & Chem Sex
32:30 Work With Me