Why Marketers Must Evangelize For Consumers

Jared welcomes Jeremy Rogers, Executive Director of Digital Marketing and Experience at Indiana University Health. Jeremy describes what it takes to evangelize for consumer transformation and highlights ways that he sees hospitals innovating in their marketing. 

All that, plus the Flava of the Week about Amazon Clinic’s nationwide rollout. What does Amazon's moves signal to us about opportunities for more consumer-centered health experiences, and should we be rooting for anyone who makes it easier, less scary, and less costly to have our health and wellness needs met? 

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